Advertising The World Is Obsessed With Labels - 845 Words

The world is obsessed with labels; they are on everything, from our food to our clothes and even our vehicles. Labels help us avoid calorie dense foods, choose the right size shirt, and easily recognize our favorite brand of cereal. People are labelled as well; fill out a form at a doctor’s office or college application and you will label yourself when selecting your race and gender. With a quick swipe of a pen or a click of a mouse people label themselves as male or female, white or black, and everything in between. Consequently, our societal need for everything and everyone to be labeled, and our willingness to yield to those needs creates prejudices and inflicts discriminatory behavior on those who challenge their assigned labels or whose labels are deemed inferior. Advertising teaches consumer which brands are the best; with clever jingles and humorous skits, and bright attractive billboards companies convince consumers that their products are superior and deserving of their dollars. When the same logic and practices are applied to race, one race can be perceived as superior and more deserving of opportunities than others. For instance, past American commercials primarily portrayed white features as attractive and desirable leaving other ethnicities vastly underrepresented. Early twentieth century cartoons depicted African-American or blacks as uneducated and low-class. Definitions of black are harmful, evil, and disgrace; whereas, definitions of white are good,Show MoreRelatedThe Negative Impact Of Photoshop On Teens1649 Words   |  7 Pagesgood of photography and not to give false images of the social normal. In opposition, many would state that Photoshop gives beauty and promotes financial in marketing. The main objective is to get money f or false looks. American culture is highly obsessed with beauty. Everywhere you go there are advertisements and false images. Whether it’s for models or food alterations are used to sell the image. Models appearances on these images are admired and sought after from the society. Jessica Walker statedRead MoreRacism, Sexism, By Harper Lee And Kill A Mockingbird 1519 Words   |  7 Pagesor a J.J. Watt.†Ã¢â‚¬â„¢ (Rinkus) Delle-Donne faces sexism everyday living as a female basketball player. On the internet, in interviews, and during games, Delle-Donne is exposed to sexist comments about her looks, being a girl, and not belonging in the world of basketball. Those comments that follow her are demeaning and suggest, â€Å"they only watch her play because she s hot, helpfully informing her that she can ‘get it,’ or wondering why she s not in the kitchen.† (Rinkus). Female athletes just likeRead MoreEthics of Materialism1603 Words   |  7 Pagesof someone using illegal methods to gain wealth comes from a famous novel in literature called ‘The Great Gatsby by F. Scott Fitzgerald. This book is set in the 1920s which was known as the ‘Jazz Age. This phase followed the shock and chaos of World War 1, where people in American society enjoyed a great rise in wealth as the economy escalated. The prohibition of the sale of alcohol led to a lot of bootlegging and crime was tempting as it was an easy alternative. Fitzgerald commented on the lackRead MoreInfluence of the Fashion Industry Essay1451 Words   |  6 Pagesthan many people realize; it affects not only clothing, but almost every aspects of our daily life. When many people think of the fashion industry, they often think of the association of four main areas such as: retail, manufacture, design and advertising. They are the four areas that cause not a little damage on our society and environment. Personally, I used to have a very simple and common conception about fashion industry that is merely clothing sales. However, after reading the newspapersRead MoreAndy Warhol Essay1218 Words   |  5 Pagesstartling look into the fame and usually misfortune of some of the worlds largest icons. Warhols Thirty-two Soup Cans is another good example. The piece depicts sameness (though with different labels): same brand, same size, and same paint surface. It mimics the condition of mass advertising, out of which his sensibility had grown. Although the movies that Warhol made are a bit obscure to say the least, I admire his boldness in making movies that are about nothing. He started producingRead MoreThe Power Structured Relationships Within A Patriarchal Society2081 Words   |  9 Pagesspecific interests tries to connect other people, groups, economic arrangements, ideas, and property to carry out their interests. CULTURAL ARTIFACT Whether or not they know they are doing so, people simplify and sort received information about the world around them. Thus, they form certain representations of the reality, known as cognitive schemas, which only display the most typical and fundamental characteristics. In order to define our worldview, we use these schemas. One very important type ofRead MoreHuman Interaction And Social Relations1501 Words   |  7 Pagessocial life, signifying prestige and status while most earthbound aspects of life are losing their meaning. Reality is characterised by illusion and the absence of truth. (Debord,1967) This image saturated world is sold to us by the superficial manifestations of the mass media, advertising and propaganda. These have been able to invade and corrupt not only our society, but also our inner beliefs and values. (G.Debord,1967). The prevailing market society reveals itself by degraded representationsRead MoreMedia Content Effects on Society1366 Words   |  6 Pagesfrom 1946 to 1955, TV was a part of home to 65% of Americans. Singaporean novelist, Jess C. Scott, said ‘People are sheep. TV is the shepherd.’ (Literary Heroin (Gluttony): A Twilight Parody, 2012). This is unfortunately true, young generation is obsessed with television nowadays. Statistics claims that time spent in front of TV by young people, aged between 8 and 18, increased from 3.8 to 4.5 hours per day, in period from 1999 till 2009. (Rideout, Foehr, and Roberts, 2010). Approximately, two decadesRead MoreAdvertising: Sex Sells Essay example1765 Words   |  8 PagesAdvertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies and how the world looks at us. Woman want to be desirable and some would do almost anything to achieve the look of what the world sees as being sexy. Magazines target a certain audience, giving advertisersRead MoreLanguage, Gender, and Culture in Society1690 Words   |  7 Pages In many circles of the world, various groups of people distinguish themselves from one another through religion, language, culture, and sometimes gender. People also develop stereotypes about a particular group of people in order to identify them. However, most of the time, these stereotypes hold true for only some members of a group. Sometimes, these stereotypes are just plain misconceptions that do not even apply to the group it claims to. Stereotypes are placed on people because it is a way to