Life is full of momentous occa... free essay sample

Life is full of momentous occasions some good and some bad. These are the moments that can define us, but along with the personal satisfaction comes the feeling of gratitude for those who were there cheering us on during every step of the way. Life is not about personal achievement, but rather sharing experiences with others to grow and unite is one to achieve the unexpected. There is no replacing the value of having a support system to serve as a backbone when life gets hard and even seems impossible. For me, it has always been having someone to support me and encourage me to put forth my best effort. In my life one specific person sticks out.I remember him being there every concert, ceremony, sporting event, and family gathering. I remember the ornaments he had each Christmas for all of my friends and family. I remember the rainy cross country meets when he was there still supporting me and the days he would get to a parade 3 hours early to save us seats. We will write a custom essay sample on Life is full of momentous occa or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I remember him giving me access to his record collection and sharing his life stories by the pool throughout the summers of my childhood. Throughout it all, he has encourage me to put forth my best effort and guided me to become the person I am today. I am proud to know him and Im even more proud to call him grandpa. My grandfather John and he served in the armed forces during the Vietnam War and was stationed in Germany. Though he served many years before my birth I am grateful for the sacrifices he made so I could enjoy the life I live today. There is never a dull moment when hes around. I remember countless family gatherings with him that were filled with laughter and joy as he shared his stories and jokes. He never ceases to put a smile on my face and for that I will forever be grateful. At any event, he has always been in the crowd and I would always know that I was not alone. He always spends his free time helping others with projects. My grandpa is a veteran and Im proud to be able to call myself his granddaughter and honor him. He is taught me how to become a contributing member of society and though he doesnt realize it, I have come to learn what it means to be kind and compassionate to others and how small acts of kindness can make a big difference.

Life of Itc Essay Example

Life of Itc Essay Example Life of Itc Essay Life of Itc Essay It employs over 29,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels, Paperboards amp; Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is a market leader in its businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods amp; Confectionery, Branded Apparel, Personal Care and Stationery.Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the company. [4][5] Contents * 1 History * 2 List of products amp; brands * 3 Rural initiatives * 4 Corporate philanthropy * 5 Forbes ranking * 6 Products * 6. 1 Foods * 6. 2 Lifestyle Retailing * 6. 3 Personal Care * 6. 4 Education and Stationery * 6. 5 Hotels * 7 References * 8 External links History ITC was formed on 24th August 1910 under the name Imperial Tobacco Company of India Limited.Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I. T. C. Limited in 1974. ITC contains a wide range of businesses Cigarettes amp; Tobacco, Hotels, Information Technology, Packaging, Paperboards amp; Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education amp; Stationery and Personal Care . Finally the company changed its name to ITC Limited’ on September 2001. The earlier decades of the Companys activities centred around the tobacco industry.In the Seventies it started to launch other businesses. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola. The objective of ITCs entry into the hotels business was rooted in the concept of creating value for the nation In 1979, ITC entered the Paperboard business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. [citation needed] In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepali and British joint venture.Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). Also in 1990, leveraging its tends to 10 states covering over 4 million farmers. ITCs first rural mall, christened Choupal Saagar was inaugurated in August 2004 at Sehore. On the rural retail front, 24 Choupal Saagars are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. citation needed] In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand Paperkraft was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand Classmate in 2003. Classmate over the years has grown to become India’s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag.Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched Indias first environment friendly premium business paper under the Paperkraft Brand. Paperkraft offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. citation needed] ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). [citation needed] In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area.Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals Manufacturing, BFSI (Banking, Financial Services amp; Insurance), CPGamp;R (Consumer Packaged Goods amp; Retail), THT (Travel, Hospitality and Transportation) and Media amp; Entertainment. citation needed] ITCs foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August 2001 with the introduction of Kitchens of India ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment.ITCs entered the fast growing branded snacks category with Bingo! in 2007. In just over a decade, the Foods business has grown to a significant size with over 200 differentiated products under six distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. [citation needed] In 2002, ITCs philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative.ITC now markets popular safety matches brands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro. ITCs foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITCs popular agarbattis brands include Spriha and Mangaldeep across a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa. ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath amp; body care products for men and women in July 2005.Continuing with its tradition of bringing world class products to Indian consumers the Company launched Fiama Di Wills, a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. The Company also launched the Superia range of Soaps and Shampoos in the mass-market segment at select markets in October 2007 and Vivel De Wills amp; Vivel range of soaps in February and Vivel range of shampoos in June 2008. [citation needed] List of products amp; brands | It has been suggested that Classic filter kings be merged into this article. (Discuss) Proposed since November 2010. In FMCG, ITC has a strong presence in : * Cigarettes: W. D. amp; H. O. Wills, Gold Flake Kings, Gold Flake Premium,Gold Flake Super Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild amp; Ultra Mild), 555, Benson amp; Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. * Foods: (Kitchens of India; Aashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods); * Apparel: (Wills Lifestyle and John Players brands); Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare)[6] * Stationery: (Classmate and PaperKraft brands) * Safety Matches and Agarbattis: [Ship (through ownership of WIMCO); iKno; Mangaldeep; Aim brands] Other businesses include: * Hotels: ITCs hotels (under brands including WelcomHotel) have evolved into being Indias second largest hotel chain with over 80 hotels throughout the co untry. ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc. The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and WelcomeHeritage brands. * Paperboard, Specialty Paper, Graphic and other Paper; * Packaging and Printing for diverse international and Indian clientele. * Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM Level 5 company) Rural initiatives ITCs Agri-Business is Indias second largest exporter of agricultural products.ITC is one of the Indias biggest foreign exchange earners (US $ 2 billion in the last decade). The Companys e-Choupal initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Companys marketing reach. citation needed] The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India has also created a highly profitable distribution and product design channel for the company- an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India.The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes. [citation needed] Corporate philant hropy ITC e-choupal creatively leverages information technology to set up a meta-market in favour of Indias small and poor farmers, who would otherwise continue to operate and transact in un-evolved markets. As of July 2010, services through 6500 Echoupal across 10 states, reach more than 4 million farmers in about 40,000 villages.Free access to Internet is also opening windows of rural India to the world at large. ITC e-choupal is now being regarded as a reliable delivery mechanism for resource development initiatives. Its potential is being tested through pilot projects in healthcare, educational services, water management and cattle health management with the help of several service providers including non-governmental organizations. Classmate notebooks were launched with the initiative of contributing 1 rupee towards the education of poor children,from every four notebooks it sold.Classmate, has launched a programme called Classmate Ideas for India challenge. The programme would be a part of the companys centenary initiative. [7] The nation-wide programme would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country. [8] Forbes ranking ITC features on the Forbes Global 2000 rankings for 2007 at position 1256. [9] ITC is the only Indian FMCG company that features on the Forbes Global 2000 rankings for 2009 at position 987. 10] ITC also appeared on the Forbes Worlds Most reputable Companies List at position 95. [11] Products ITC brands include: Cigarette * Lucky Strike * Classic * Gold Flake * Navy Cut * Players * Scissors * Capstan * Berkeley * Bristol * Flake * Silk Cut * Duke amp; Royal Foods * Aashirvaad * Bingo! * Sunfeast * Mint-O * Candyman * Kitchens of India Lifestyle Retailing * Wills Lifestyle Personal Care * Essenza Di Wills * Vivel * Fiama Di Wills * Superia * Engage Deodorants Education and S tationery * Color Crew * Classmate(notebook) * Paperkraft Hotels * Official website * Hotels in DelhiReferences 1. ^ itcportal. com/about-itc/itc-profile/history-and-evolution. aspx 2. ^ History and Evolution of ITC Limited. ITC Limited. Retrieved 2007-09-23. 3. ^ itcportal. com/about-itc/profile/history-and-evolution. aspx 4. ^ ITC inducts Meera Shankar in its board as the first women ever. 2012-08-07. 5. ^ ITC Board of Directors. 2012-09-06. 6. ^ ITC Personal Care Products. 7. ^ ITC: Leading Multi-business conglomerate turns 100. The Economic Times. 2010-08-24. 8. ^ ITC launches Classmate Ideas challenge. Business Line. 2010-08-23. 9. ITC shifts media account to Madison from Lintas Read more: ITC shifts media account to Madison from Lintas The Times of India http://timesofindia. indiatimes. com/business/india-business/ITC-shifts-media-account-to-Madison-from-Lintas/articleshow/6772430. cms#ixzz14ViJTAT3 10. ^ The Global 2000. Forbes. 2009-04-08. 11. ^ Kneale, Klaus (2009-05-06) . Worlds Most Reputable Companies: The Rankings. Forbes. External links | Companies portal| * Official website [show] * v * t * eITC Limited| | [show] * v * t * eBSE SENSEX companies of India| | [show] * v * t * eSamp;P CNX Nifty companies of India| [show] * v * t * eMajor Indian companies| | Categories: * BSE SENSEX * Samp;P CNX Nifty * Economy of Kolkata * Companies listed on the Bombay Stock Exchange * Tobacco companies of India * Companies based in Kolkata * Companies established in 1790 * Organisations based in Kolkata Navigation menu * Create account * Log in * Article * Talk * Read * Edit * Edit source * View history - Top of Form Bottom of Form * Main page * Contents * Featured content * Current events * Random article * Donate to Wikipedia Interaction * Help * About Wikipedia Community portal * Recent changes * Contact page Toolbox Print/export Languages * Deutsch * ? * Francais * ? * ? * ? * ? * ? * ? * Edit links * This page was last modified on 24 July 2013 at 19:31. * T ext is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. 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Decision-making process in business Essay Example | Topics and Well Written Essays - 500 words

Decision-making process in business - Essay Example Sales of electric blankets were unusually high at this time. Sales of grills were also unusually high during the fourth quarter. These financial bungling unfolded the actual state of affairs in Sunbeam. Al Dunlap's four step plan impacting financial, personnel, core business and strategy of Sunbeam had elements of controversy. The changes they brought about were fundamental and drastic. They failed to foresee the long term impact of their actions. They did not cater to the rule that balance is the key to most successes. As for public relations, Al Dunlap's arrogance that his Mean Business policies were accountable for Sunbeam's turnaround caused investors and the public to question Sunbeam's integrity. Dunlap aired his views that his "Dream team" sees opportunities where others see impossibilities. Al Dunlap's management team performance was flawed from the beginning. They failed to: (1) consider that cost cutting on a mass scale is counter productive, (2) realize that cutting down such a huge amount of jobs is actually downsizing business, and (3) categorize core business as profit making exercise rather than link each product with Sunbeam and sell off those that did not fall within the five categories of core business. The lessons that could be learnt from the outcome are that one must exercise more caution and care in turning around companies.

Risk Management Research Paper Example | Topics and Well Written Essays - 1500 words

Risk Management - Research Paper Example Identification and Description of Risk Management Issue Medical malpractice is a major risk management issue affecting most teaching hospitals. Medical professionals can define medical malpractice as the inaccurate administration of healthcare services to a patient. In most cases, this always result to harm in patients as the mistakes made by the medical professionals at times can lead to devastating effects like death or disabilities to the patient. In teaching hospitals, most professionals are still students who are undergoing training on various grounds by using the patients who register at the hospital for medical purposes as their tests subjects. The effects of Medical malpractice by a practicing practitioner who is not yet qualified can at times be disturbing because they range from wrong dose calculations, wrong dose prescriptions to wrong injections that the doctor did not prescribe (Baker, 2010). Discussion of Steps That Have Been Set In Place to Address the Issue To address the issue of Medical malpractice in major teaching hospitals, various steps are incorporated. ... Secondly, the hospitals have employed enough physicians who monitor patients before they undergo medical procedures to avoid Medical malpractice that may lead to excessive pain, emotional distress, or death to a patient. In addition, the physicians explain the rehabilitation process of patient to make them mentally prepared and avoid the emotional distress that are caused by the medical procedure he has undergone. Thirdly, medical professionals are required to conduct a thorough research on the patient’s history to avoid Medical malpractice from the medical professionals’ side that might lead to the unexpected death of a patient. Lastly, ‘failure mode effect analysis’ has been introduced in most teaching hospitals to avoid Medical malpractice that leads to delayed treatment of patients visiting the center for medical purposes, therefore, improving the quality of healthcare services administered to patients (Joint Commission on Accreditation Health., 2011). Discussion of How an Organization Has Determined a Path to Remedy the Problem Organizations have taken various paths to remedy the problem of Medical malpractice by laying emphasis on the patient’s consent before passing patients through various medical procedures that are risky, but are also essential in the diagnosis of a patient’s ailment. The consent allows the medical professionals to touch and administer required medication to a patient, and frees him or her from the discomfort or consequences caused by the treatment administered to patients by will (Joint Commission on Accreditation Health., 2011). The organization has also laid emphasis on the informed consent to make the client aware of the various stages that he or she will undergo while

Business Law, Policy, and Ethics Essay Example | Topics and Well Written Essays - 1500 words

Business Law, Policy, and Ethics - Essay Example It is important to set up the site properly so as to protect the business (for example, by ensuring that your terms are accepted before transactions proceed to contract formation), and to comply with the law. Betty was willing to buy BMWS from Andrew thus why she discussed prices and various options with Andrew. Betty said wanted 12 cars top of the range and the next day Andrew telephoned Betty leaving a message on Betty's telephone answer machine offering to sell the cars for $ 38,000 each .in order for an offer to be an enforceable contract, certain basic requirements must be present. There must be an agreement based upon genuine concert of the parties supported by consideration and made for a lawful object between competent parties. (Hussain pg 114, 2002). An offer may be byword of mouth in writing or by conduct. After the discussion between Betty and Andrew the Later agreed to sell the BMWS at $ 38,000 each which was communicated to Betty. The moment a person express his acceptance of an offer the very moment the contract is concluded and does not matter whether the acceptance is byword of mouth or in witting. A contract is complete only when acceptance is actually communicated to the offer. Betty accepted to buy the $ 38,000 through an email she sent to her personal assistance (Carol) who forwarded it to Andrew. For this case the contract of the sale became binding immediately the email of acceptance from Betty was forwarded to Andrew. Carol was Betty's personal assistance and she acted as an agent to her. Her agency was created through an agency by necessity. Law may confer an authority where an agent acted by reason and genuine emergency with a view to protecting his principal's goods, which are in danger of being perished. Her action must have been performed in good faith. She must not assume the role of an agent of necessity unless she is unable to communicate with Betty to obtain fresh instructions. Carol could not have gone ahead and accepted key for the 12 BMW'S without getting fresh instructions from Betty knowing very well she had changed her mind and wanted convertible BMWs at the same price. Hence she is liable for accepting keys to the vehicles without getting further instructions from Betty. Betty is liable to pay for the BMW'S since her personal assistance (carol) intimidated to the seller that he had accepted the good vehicles by accepting the keys. Andrew has rights against Betty and he can sue Betty for the price of the vehicle since the vehicle had been passed to Betty. He can also be entitled to maintain an action for damages if the buyer refuses to accept the delivery and pay for them. Damage is the estimated loss directly and naturally resulting from the buyer's breach of contract. The damages awarded will be different between the contract and the price at the time when the goods ought to have been accepted or if no time was fixed for acceptance, then at the time of the refusal to accept. When Betty asked Andrew to collect his vehicles because she was not going to buy them, Andrew reduced $ 1,000 on cash vehicle. Considered is necessary not for making the contracts, but also for their discharge for example, an agreement to accept the smaller sum in full satisfactory of a large debt is not binding because there is no consideration and the party agreeing to it way sue for the balance. It is however, possible to discharge an existing

British Heart Foundation Organisational Analysis

British Heart Foundation Organisational Analysis The British Heart Foundation is a not-for-profit organisation. We are the UKs largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder of research into heart disease in UK. Founded in 1961 Our head office is based in London and there are six regional offices. Employ 1807 staff. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. Income year ending March 2008 was nearly  £117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. BHF has B2B customers, working in partnership with organisations such as Colgate, HSBC, Lloyds TSB, Weight Watchers and Scottish and Southern Energy. However, this study will focus on BHFs B2C customers. Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. As with most charities, those donating money, time and support to the BHF are typically 45 plus, ABC12s. 1.2 BHFs Philosophy The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Organisations may operate under one of three philosophies; they may be product, sales or market oriented (Lancaster and Reynolds, 2005). A product oriented organisation focuses on their existing products, their goal being to produce them as efficiently as possible. There is little, if any, consideration of the needs and wants of their customers or the market. A sales-oriented organisation, although recognising their competition, still devotes little in the way of considering the needs and wants of their customers. The sales-persons role is key and their goals are typically short-term with success being measured in terms of sales (Lancaster and Reynolds, 2005). A market-oriented organisation holds the customer at the centre of all its activities. In contrast to the sales orientation, where marketing is likely to be restricted to a marketing department, the marketing-oriented philosophy is one that permeates the whole organisation; every department recognises the central importance of the customer. There is an emphasis on understanding their target audiences; identifying their needs and satisfying them. (Lancaster and Reynolds, 2005). Products and services are developed with the target audience in mind, in fact extensive research into the customer needs and market conditions is conducted to inform the development. Andreasen and Kotler (p38, 2007) Marketing orientation means marketing planning must begin with the target audience, not with the organization The BHF follows a market oriented philosophy, Target audiences are a central focus of the organisation; the organisation only exists as a result of their audience. The focus on their customers is demonstrated not only by their current strategy to make the organisation more relevant to target audiences, but also by their corporate objectives (see appendix 1), which are customer focused; based on fulfilling their needs and attaining a high standard service. The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Lancaster and Reynolds (2007) claim that to achieve their corporate objectives, the market oriented company must recognise that they do not exist in a vacuum; rather, the external environment is dynamic and constantly changing. Whilst it is essential to identify and anticipate the needs and wants of their target markets, and know how best to respond to these with the most efficient use of the resources available to them, it is important that this is done within the context of their ever-changing external environment and the opportunities and threats it poses. Therefore, for a market-oriented organisation such as the BHF, the role the marketing plan plays is a crucial one. It operationalises the organisations philosophy and ensures the organisation actually is market-oriented and provides a route the organisation can follow to ensure this. As mentioned in 1.1 the marketing plan requires a great deal of research scanning the environment and aiming to meet the customer needs and wants (Beamish and Ashford, 2008). The role of marketing information and research in conducting and analysing the marketing audit The Role of Marketing Information and Research In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. (Beamish and Ashford, 2008). Collecting Marketing Information There are two ways of collecting marketing information; secondary and primary. Secondary data is information collected for a purpose other than for the current research. External sources of secondary data include third party databases such as keynote and mintel, government statistics, national and trade press and the internet. In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Other internal sources include customer complaints, sales reports, personnel, information on their products and services, prices, retailers, internal training of staff, marketing budget/spend, communications spend and results of previous market research studies. Much of this data may be held on a central database The Marketing Information System (MkIS), this can provide substantial inf ormation, fulfilling some research needs, however to obtain bespoke, targeted information to fulfil all research needs primary data is necessary (Taghian and Shaw, 1998) Primary data is data bespoke to the research project. It allows for a more detailed analysis specific to the organization. External sources of primary data interviews, focus groups and surveys. Internal data can be gathered through interviews with staff. Conducting Research within BHF Secondary: OneCRM Third party databases Subscribes to specialist magazines such as ThirdSector, Marketing Week and PR Week Information on external environment. Primary: Recognises importance of bespoke research uses external agencies (FIND NAME RESEARCH NOTES!!). Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. Use surveys and focus groups. 2.4 Conducting and Analysing the Marketing Audit Environmental scanning is necessary to conduct a detailed marketing audit; it requires both primary and secondary information on both the internal and external environment. To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). This data is specific to the organisation and therefore internal sources such as sales reports, CRM databases, staff interviews, internal observations and staff intranet are used. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). This requires information sources such as third party reports, newspapers, trade magazines such as ThirdSector, focus groups, surveys and interviews of existing and potential volunteers/beneficiaries/supporters. Marketing audit and their key issues and their implications for the plan 3.1 The Marketing Audit The Internal Environment This refers to those factors the organisation has full control over. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. The Micro Environment To help identify the opportunities and threats that exist within BHFs micro environment the SPICC model was used (appendix 3), which considers 5 factors an organisation has partial control over; suppliers, publics, intermediaries, customers and competitors. To help analyse these factors the Product Life Cycle, Porters Five Forces model (appendix 3) and the Value Systems Analysis can be used. The Macro Environment An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. When scanning BHFs external environment the PESTEL model was used (appendix 3), this categorises the forces into political, economical, social, technological, ecological and legal. Having analysed the internal and external environment a SWOT analysis can be conducted (figure 2), whereby the key strengths and weakness of the BHF and the opportunities and threats facing them are identified. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. CSFs Little direct competition. Many customers with a link to the cause. Media attention surrounding issues BHF tackle. Large prospect market. THREATS The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Direct Marketing not as effective as it used to be for charities (not seeing a return on investment). Hard to obtain the details of new people. More health and medicine charities than any other type, therefore a lot of competition especially as many tackle similar issues e.g. smoking, obesity. Many people find it embarrassing and give socially desirable answers when discussing issues such as obesity and exercise, i.e. issues the BHF deal with research unreliable. Governments Digital Britain Initiative could leave the BHF looking out-of-date. OPPORTUNITIES Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. There is a large prospect youth market opportunity to increase revenue and market share. Little direct competition, one of just 3 heart charities in top 500 opportunity to maximise differentiation. Companies are placing more importance on Corporate Social Responsibility provides more B2B opportunities. More media attention surrounding the issues BHF tackles such as food labelling and obesity raises profile. Governments Change4Life campaign has given BHF exposure. WEAKNESSES Lack of perceived relevance to the target audience hard for them to engage with BHF. Many generic products that arent customer friendly. Website is hard to navigate much information available, but buried under links. Low staff turnover lack of fresh ideas and perspectives in the organisation. Staff close to or highly driven by the cause find it hard to see general public perception. Regional offices developing their own structure, meaning BHF messages may appear inconsistent on a national level. STRENGTHS Strong and trusted brand. Market leader (number 1 heart charity in UK) Large integrated CRM large pool of customer data Highly motivated -dedicated and driven by cause. Recently launched large multi media campaign Connections increased awareness. Strong demand/need heart disease is the biggest UK killer. A number of large corporate sponsors give access to large audiences. Many professionals working for BHF high calibre and solid knowledge base. DCs A strong, trusted brand. Large CRM database. Strong demand. Large corporate sponsors. 3.2 Key issues faced by the BHF and their implications for the plan The SWOT analysis highlights the key issues now faced by the BHF, these are shown below: Key issues the BHF faces and their implications to the marketing plan. Key Issue Implications to the Marketing Plan Credit Crunch reduction in disposable income, therefore less donations slump in the housing market, therefore reduction in legacies reduction in corporate donations Income reduced therefore a tighter budget need to generate alternative, cost-efficient ways of raising funds go for low risk options such as building on existing relationships rather than investing a lot of resources trying to make new contacts. Increasing competition from other health charities. BHF needs to maximise their advantage of having little direct competition and emphasise their differentiation by highlighting unique aspects of the BHFs work rather than those that are similar to other charities and make it relevant to target audiences. Direct Marketing no longer an effective communication media for charities. Need to use alternative communication media that are equally accountable yet more effective possibly making more use of new media. Large prospect market. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. It is a great opportunity that should be should be considered in the long-term. Very high priority given to cost savings and operational efficiency, even more so due to the recession often results in generic products (Bruce, 2007). Need to optimise the use of the OneCRM database and increase product customisation. The Digital Britain Initiative is set to secure the UKs place at the forefront of innovationà ¢Ã¢â€š ¬Ã‚ ¦and quality in the digital communications industries rapid development could leave the BHF behind. Plan needs to make better use of new media, possibly going out of the BHFs comfort zone. Having conducted the SWOT analysis and considered the key issues, the BHF is now in a better position to set their objectives and determine their strategy. Referring back to figure 2, the DCs are well supported by the CSFs; there is a good match. Therefore we can afford to set higher level marketing objectives (discussed in section 4.1). This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Taking the SWOT analysis into consideration I believe this gap can be bridged through establishing a product development growth strategy, this is a moderate risk strategy, which the match of the DCs and CSFs supports. The BHF will also operate a differentiation competitive strategy (appendix 4); we need to emphasise our unique selling point amongst all the other health charities. Although, other product lines may also contribute in closing the planning gap, the remainder of this plan will focus on the BHFs new product. Task 02 Red for heart campaign London to Brighton Bike Ride New Product B2B Corporate Partnerships World Events Regional Events Sponsored School Events SBU Marketing Marketing Objectives for the BHFs New Product The BHFs New Product The BHF will launch a B2C membership service that will allow them to engage directly with a large audience and encourage the development of long term relationships. Members will receive information on how to improve their heart health. Upon registering the member will receive a welcome pack containing a heart risk tape measure, a guide to heart health, a 5-a-day food diary, a heart matters fact card and a membership card. They will also receive access to the heart matters helpline, receive email alerts tailored to their needs (healthy eating, getting active, quitting smoking and well being) and will have an online account with a homepage that is regularly updated according to their stated interests upon sign up. Their membership will also provide them with special commercial offers. This is a free service because it is a belief of the BHF that heart health information should be available to all. 4.2 Marketing objectives for the BHFs Heart Matters membership service There is a hierarchy of objectives with three levels; corporate, functional and operational. At the corporate level they start off more general and are long-term and get more specific the closer the planning activity gets to the tactical implementation stage (p23 Robert et al, 2005). Corporate objectives are often expressed in financial terms, for example referring to return on investment (ROI) and return on capital employed (ROCE) (Beamish and Ashford, 2008). However, for many not-for-profit organisations, including BHF, although still long-term, they can be much harder to measure. They are typically based on the needs of the beneficiaries, now and for the future. [They] set out the direction of the organisation; they are a statement of its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦Everything the organisation does should be related back to a [corporate] goal (accessed on 10/04/09 10.30 at http://www.ncvo-vol.org.uk/index.asp?id=488) Functional objectives are more specific than corporate objectives, often medium term referring to percentage increase in sales or market share. These then feed down to the operational objectives that are short-term and much more specific based on the 7Ps marketing mix, for example to offer a 10% discount for 2 weeks. Therefore when setting the marketing objectives for Heart Matters, they should support the corporate objectives as well as reflecting the close match between the DCs and CSFs. With regards to Heart Matters, the BHF have three options. The first is to take the view that the BHF is doing a lot of work directly related to their corporate objectives, therefore Heart Matters should be all about raising funds to help finance this work. The second is that Heart Matters should primarily focus on the need of the beneficiaries, the third is a middle-of-the-road option, whereby the need is addressed to a certain extent, but the service must be self-financing. We believe Heart Matters should initially be about addressing the need of the beneficiaries as this would provide the best opportunity to reach and engage with a wider audience. Keeping in mind the objectives should be SMART (specific, measurable, attainable, realistic and time bound) the marketing objectives for Heart Matters are as follows: Marketing objectives for Heart Matters Membership Service Objectives To recruit over 300,000 members, with less than 7% annual attrition by 2012. This helps support the BHFs objective to provide vital information to help people reduce their own heart health risk once recruited, members will have access to heart health information to help improve their heart health. Hitting this target would indicate increased engagement with supporters. For 20% of donors to make a donation by 2012. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). This supports all objectives, as funds raised are invested in helping achieve BHFs objectives. For example, to achieve objective 1 (appendix 1) the BHF will provide funding, equipment and facilities to achieve the best results. Therefore, funds raised will support this. For 40% of members recruited to have engaged with another BHF product/service by 2012 e.g. to have participated in an event, donated, made a purchase from the online shop or catalogue. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Achieving this target would indicate an increased understanding of the work BHF does and an increased involvement of BHF supporters. 5. Segmentation, Targeting and Positioning of Heart Matters. 5.1 Segmentation Customers are very diverse; therefore the same product and tactics will not appeal to all of them. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Consumer markets can be segmented based on the following criteria: Geographic segmentation is based on variables such as region, population density and size of the area. Demographic segmentation uses variables such as age, gender, income, occupation, ethnicity and social class. Geo-demographic segmentation is a combination of the above, assumes that people either socialise according to class and occupation, or their lifestyles and geographic factors (Ashford and Beamish, 2008). ACORN (A Classification of Residential Neighbourhoods) is a system commonly used to segment the population according to geo-demographics. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. Behaviouristic segmentation refers to customer behaviour, segmenting based on variables such as benefits sought, purchasing rate and usage rate. Segmentation for the BHF differs depending upon whether the market to be segmented is donor or beneficiary. When segmenting the donor market, all of the above criteria are important, however when segmenting the beneficiary market, behaviourist segmentation will typically be given priority (Bruce, 2007). There will be 2 main phases to Heart Matters; the first will target beneficiaries. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a  £5 donation ask and those receiving a  £15 one) . This report will focus on phase 1, therefore segmentation will be specific to the BHFs beneficiary market (for further information on phase 2, please refer to appendix 5. As previously mentioned, the BHF gives priority to behaviourist segmentation when segmenting their beneficiary markets. Potential segments Heart Matters could target include: Seeking help recovering from a heart condition Seeking help living with a heart condition Seeking information on caring for someone with a heat condition Desire to improve their lifestyle Desire to improve their diet Frequent user of BHF products/services Infrequent user of BHF product/services Use products and services from a variety of health charities Loyal to an alternative health charity Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Further, given limited resources it may not be possible to serve everyone within a particular needs group. The BHF also use the other criteria to identify additional segments: Geography: The BHF is a nation-wide organisation, however they segment according to Densely populated areas Large metropolitan areas Areas of low income Demographics: Parents educate about keeping their childrens hearts healthy 65+ higher risk of heart disease, inform on how to reduce risk 30-45 leading busy lives, but still have a chance to make a change 7-16 to educate about the importance of keeping their heart healthy Sedentary occupation High stress occupation Geo-demographic: Segment into different ACORN groups all of which are within the BHFs beneficiary market as heart health information should be made available to everyone. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. Psychographics: Internet-savvy Dependents Families Older couples (no children or left home) Gym Members 5.2 Target audience for Heart Matters The marketing of Heart Matters will follow a differentiated strategy, that is Heart Matters will only be targeted at certain segments of the total market and the marketing mix (section 6) will be tailored towards these target segments of the market. Figure 4 below shows the target groups chosen for Heart Matters Membership. Recovering/living with heart conditionhigh risk Glasgow and London Age 50+ Behaviour Geographic Demographic Target groups for Heart Matters Target Group Reason for Choice Recovering/living with a heart condition and high risk groups. This is a large market; heart and circulatory disease is the UKs biggest killer, almost 2.6 million people are living with heart disease. It is a current strategy of the BHF to make the organisation more relevant to target audiences; this is a large audience where the need is currently greatest and it is important to ensure the BHF is made relevant to them. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. Glasgow and London As this is a new product, and one which is free it will initially be launched into just 2 cities, this is to reduce the risk involved. Densely populated cities give a wider market reach. Glasgow has been chosen as there is a high concentration of heart disease, London has been chosen as people living here tend to have a faster pace of life, encouraging them to be unhealthy. Initial rates of membership registration of the two cities may give an indication of where to roll the membership out to. Age 50+ Heart disease is more common and risk is greater in older people. Further, a survey under-taken by one of our corporate sponsors Fitness-First revealed that of all age groups the over 50s showed the greatest percentage eating healthily, this indicates a large market that would be receptive to health-related information. In addition, this is the baby-boomer generation, a large percentage of which are wealthy home owners may provide significant fundraising opportunities in phase 2. 5.3 Positioning Heart Matters Having selected the target segments, it is important the service is then positioned with their needs and requirements in mind. Positioning is the act of designing an offer so that it occupies a distinct and valued place in the minds of target customers (Kotler et al, 1998). The target segments are likely to have concerns, it is therefore important the service is positioned as reassuring. However, we do not want to be patronising and compromise our brand, the service tackles serious issues so needs to be positioned as a provider of expert advice. Each customer treated as an individual, we wish the service to be viewed as providing customised, not generic information. Figure 4 below shows how we would like our target audiences to perceive our service. Customised Reassuring Expert, trusted advice Generic Inaccessible Amateur advice Depressing Accessible Perceptual Map for Heart Matters Marketing mix for the BHFs Heart Matters Membership Service Strategy Justification Product USP (Unique Selling Point) Core product: USP no other charity provides information and advice specific to living with and recovering from a heart condition. Supports our competitive differentiation strategy. Secondary and tertiary product: Carbon Copy many other charities provide free membership services offering newsletters, free calendars, membership cards etc (appendix 4) Price Intermediate strategy, in terms of the value the customer will place on the product. This supports our quality of information positioning and selective marketing strategy. Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. In addition we do not want to target everyone within the beneficiary market; this is a new product, do not want to appear low quality and generic, the intermediary price strategy supports this. Place Dual distribution use both direct and indirect (via intermediaries) distribution to the customer. Selective Distribution Interdependence BHF retains full control. Dual distribution: the core product will only be distributed directly, this is essential to support the expert positioning and give the BHF full control over the service. Indirect distribution of the core product may confuse customers and fail to relate it to the BHF. Indirect distribution of Heart Matters registration and materials. This will give a greater access to the market and provide customers with the option to register in person or online. Selective distribution will give access to the right customers i.e. our target groups. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. Intermediaries will be interdependent the BHF will retain full control. This is because the BHF has a strong brand and a greater understanding of the customer needs, particularly as this is a service aimed at beneficiaries. Giving independence to intermediaries may risk bad PR for the BHF. Promotion Objective Differentiate and Inform Str

Nietzsches Perspective on Abortion after Rape :: essays research papers fc

Nietzsche's Perspective on Abortion after Rape â€Å"The will to power.† A strong statement made by the philosopher, Nietzsche. He explains this statement in his work, â€Å"Thus Spake Zarathustra.† It can be found in multiple sections explaining different topics. When Nietzsche uses the phrase, â€Å"the will to power,† he means the ability to extend oneself to the furthest of capabilities. He believes that humans have the ability to always do their best, and try their hardest to improve themselves. In this work, he says that humans must overcome themselves and move towards that which is hardest. Giving up is not an option for him, unless in giving up you are pushing yourself to be greater. Abortion due to rape cases is the most controversial reason for an abortion. For the most part, when you ask someone if they think abortions are moral, they will say yes or no. If they say no, half the time they say with the exception of rape cases. With this paper being about the morality of abortion due to rape cases, the â€Å"will to power† idea fits. It can be used to explain either side. Nietzsche explained the idea to mean working to be the best you can. Having an abortion can be looked at as using your will to power because having it done will make you to be a better person. However, it can also be used to back up someone choosing not to have an abortion in saying that by having the baby you are forcing yourself to do the harder thing, therefore helping yourself to grow. I think that even Nietzsche would have a hard time arguing the validity of both of those arguments. Pregnancy can be a way of extending yourself. Extending yourself means growing to be the best you can. Pushing yourself to do better is what Nietzsche feels every person should do. This is â€Å"the will to power.† A person should always strive to do the best they can, whether it is to make themselves feel better or in competition with someone else. In having a baby and going through pregnancy, a woman is pushing herself to do what she feels is necessary to become a better person. Extending yourself involves facing difficulties. Facing difficulties in life helps you to grow. Part of what Nietzsche is saying in â€Å"the will to power† is that you have to conquer the hardest obstacle to make yourself better.

Night World : Dark Angel Chapter 1

Gillian Lennox didn't mean to die that day. She was mad, though. Mad because she had missed her ride home from school, and because she was cold, and because it was two weeks before Christmas and she was very, very lonely. She walked by the side of the empty road, which was about as winding and hilly as every other country road in south-western Pennsylvania, and viciously kicked offending clumps of snow out of her way. It was a rotten day. The sky was dull and the snow looked tired. And Amy Nowick, who should have been waiting after Gillian cleaned up her studio art project, had already driven away-with her new boyfriend. Sure, it must have been an honest mistake. And she wasn't jealous of Amy, she wasn't, even though one week ago they had both been sixteen and never been kissed. Gillian just wanted to get home. That was when she heard the crying. She stopped, looked around. It sounded like a baby-or maybe a cat. It seemed to be coming from the woods. Her first thought was, Paula Belizer. But that was ridiculous. The little girl who'd disappeared somewhere at the end of this road had been gone for over a year now. The crying came again. It was thin and far away-as if it were coming from the depths of the woods. This time it sounded more human. â€Å"Hello? Hey, is somebody in there?† There was no answer. Gillian stared into the dense stand of oak and hickory, trying to see between the gnarled bare trees. It looked uninviting. Scary. Then she looked up and down the road. Nobody. Hardly surprising-not many cars passed by here. I am not going in there alone, Gillian thought. She was exactly the opposite of the â€Å"Oh, it's such a nice day; let's go tramping through the woods† type. Not to mention exactly the opposite of the brave type. But who else was there? And what else was there to do? Somebody was in trouble. She slipped her left arm through her backpack strap, settling it on the center of her back and leaving her hands free. Then she cautiously began to climb the snow-covered ridge that fell away on the other side to the woods. â€Å"Hello?† She felt stupid shouting and not getting any answer. â€Å"Hi! Hello!† Only the crying sound, faint but continuous, somewhere in front of her. Gillian began to flounder down the ridge. She didn't weigh much, but the crust on the snow was very thin and every step took her ankle deep. Great, and I'm wearing sneakers. She could feel cold seeping into her feet. The snow wasn't so deep once she got into the woods. It was white and unbroken beneath the trees-and it gave her an eerie sense of isolation. As if she were in the wilderness. And it was so quiet. The farther Gillian went in, the deeper the silence became. She had to stop and not breathe to hear the crying. Bear left, she told herself. Keep walking. There's nothing to be scared of! But she couldn't make herself yell again. There is something weird about this place†¦ Deeper and deeper into the woods. The road was far behind her now. She crossed fox tracks and bird scratches in the snow-no sign of any-l thing human. But the crying was right ahead now, and louder. She could hear it clearly. Okay, up this big ridge. Yes, you can do it. Up, up. Never mind if your feet are cold. As she struggled over the uneven ground, she tried to think comforting thoughts. Maybe I can write an article about it for the Viking News and everyone will admire me†¦ Wait. Is it cool or uncool to rescue somebody? Is saving people too nice to be cool? It was an important question, since Gillian currently had only two ambitions: 1) David Blackburn, and, 2) To be invited to the parties the popular kids were invited to. And both of these depended, in a large part, on being cool. If she were only popular, if she only felt good about herself, then everything else would follow. It would be so much easier to be a really wonderful person and do something for the world and make something important of her life if she just felt loved and accepted. If she weren't shy and short and immature looking†¦ She reached the top of the ridge and grabbed at a branch to keep her balance. Then, still hanging on, she let out her breath and looked around. Nothing to see. Quiet woods leading down to a creek just below. And nothing to hear, either. The crying had stopped. Oh, don't do this to me! Frustration warmed Gillian up and chased away her fear. She yelled, â€Å"Hey-hey, are you still out there? Can you hear me? I'm coming to help you!† Silence. And then, very faintly, a sound. Directly ahead. Oh, my God, Gillian thought. The creek. The kid was in the creek, hanging on to something, getting weaker and weaker†¦ Gillian was scrambling down the other side of the ridge, slithering, the wet snow adhering to her like lumpy frosting. Heart pounding, out of breath, she stood on the bank of the creek. Below her, at the edge, she could see fragile ice ledges reaching out like petals over the rushing water. Spray had frozen like diamond drops on overhanging grasses. But nothing living. Gillian frantically scanned the surface of the dark water. â€Å"Are you there?† she shouted. â€Å"Can you hear me?† Nothing. Rocks in the water. Branches caught against the rocks. The sound of the rushing creek. â€Å"Where are you?† She couldn't hear the crying anymore. The water was too loud. Maybe the kid had gone under. Gillian leaned out, looking for a wet head, a shape beneath the surface. She leaned out farther. And then-a mistake. Some subtle change of balance. Ice under her feet. Her arms were wind-milling, but she couldn't get her balance back†¦ She was flying. Nothing solid anywhere. Too surprised to be frightened. She hit the water with an icy shock.

Why Should You Hire a Writer Online Why Its Better than in Person

Why Should You Hire a Writer Online Why Its Better than in Person Why Should You Hire a Writer Online: Why It’s Better than in Person Should you hire a writer online, or find a writer nearby who you can meet in person? If you’re considering different options, choose to hire a writer online. Here are the reasons why: More Choice There are many companies online that offer the convenience and anonymity of ordering online. There are literally hundreds of these companies who source writers from all over the world to write papers. If you hire a writer from a local agency, it is likely that you did not have many options. You may only have one or two brick and mortar agencies nearby to get help with a paper. Cost-Effectiveness Aside from spending money on gas to drive to an agency, hiring online is more economical because the Internet is a global marketplace and as such, it is more competitive then your local marketplace. You have the advantage of currency exchange which works in your favor and helps stretch the dollar. Everyone likes an option that is easy on the wallet, especially cash strapped students. From Home Opportunities Working online means no time and effort spent travelling. Not to mention you will need no appointment, will not need to sit in any waiting room, or wait for anyone else. You simply communicate via email, when it is a convenient time for you. Updates Any Time Hiring online allows you to be updated wherever you are. Since business is managed via email you can check the status or receive a notification instantly, from wherever you are. No waiting for phone calls or checking messages. Â  Communicate online, from wherever you happen to be. You can even communicate while on vacation, or during the weekend. More Control A local agent acts as a middleman between you and the writer. Instead of dealing with the writer directly, you communicate with the agency. A lot of communication and meaning can be lost in the interchange, and you will not be able to assess the writer’s understanding or clarify misunderstandings right away. Why not cut out the middle man and deal directly to you maintain control of the project and save time? Being a student means having many tasks, assignments and responsibilities simultaneously. It can be impossible to find the time to get everything done. Spending extra time contacting a local writing agency, making an appointment, traveling to the location, and meeting with someone is just not worth it. It is easy to see why the best choice is to hire a writer online. The benefits are numerous and the convenience can not be beaten.

Red Badge Of Courage Essays - The Red Badge Of Courage, Free Essays

Red Badge Of Courage Essays - The Red Badge Of Courage, Free Essays Red Badge of Courage The Red Badge of Courage is the story of a young man named Henry Fleming. The novel concerns only two days in his life and he is a boy when the novel begins, a man when the novel ends. He enlists in the 304th Regiment of New York Volounteers against his mother's wishes, and spends many boring months in training. He is sent into battle finally. The battle of Chancellorville is the agreed upon location where the book probably takes place. It is mentioned that he travels along the Arappahanock River and by Richmond. The book details historical fact of the battle. This was the closest the South ever came to Washington D.C. and it was a very intense battle. Against a background of battlefield trauma, Crane sets a very important battle: the battle going on in Henry's mind. Henry believes he is faced with imminent death, and throws down his rifle and flees during the second skirmish on the first day. He attempts to rationalize his actions and becomes increasingly ashamed of himself. As he wanders in the rear of the fighting, he encounters a dead soldier. Eventually he falls in with some wounded men and witnesses the death of his close friend, Jim Conklin. As a result of that, he deserts another friend dying and runs. He wants to make a wound for himself so that he is removed from the battle, and by accident is hit on the head by a deserter. He's discovered by another soldier, who helps him return to his regiment. There he lies and says he was wounded in battle. The next day he goes to the front again, and actually retrieves his army's colors from the dying flag bearer. He urges his comrads on, and is proclaimed a hero. Crane wrote this book when he was twenty three years old, in ten days. He had never been in battle and critics through the United States and England could not believe that he had never seen war. His sources were teachers athis small private school in New York State. The book's genius is now regarded as an American masterpiece of psychological writing. Unfortunately, it seems he was probably haunted by the experience of this book and ultimately went to join the Spanish American War. He was disqualified from fighting due to tuberculosis, but he continued into Cuba as a reporter for Pulitzer and Hearst. He contracted malaria there and several years later died at the age of twenty eight. The Red Badge of Courage is an intense inner story of thoughts, fears and imaginings that any member of an infantry would find. As comrads fell to the right and left, and as people were pannicked, the chaos and confusion of kill or be killed comes forth in simple boyish questions. He stares at corposes. He becomes obsessed with the thought that the troops are marching into a trap and none of the leaders know it. He wants to warn his companions. He feels stupid and incompetent. The first battle arrives and he feels the physical effects of fighting burning in his eyes and roaring in his ears. He feels suffocated by the smoke of gunfire. All the soldiers and officers are fighting in every way possible and when it stops, infront of him, he sees everyone around him dead and the wounded crawling away. He hears the sounds of fighting coming from everywhere and realizes that he is surrounded by war. Crane's language becomes impressionistic. Henry is amazed to see "a pure blue sky and the sun gleaming on the trees and fields." He then wakes up, somehow, and sees how proud he is of himself. Suddenly the enemy reappears. The youth feels it must be a mistake. He sees men around him running and he feels he is being left alone to die. He turns and runs. He runs into yet another battle where, at the edge of the forest, he feels as if he's being kept in by nature itself. That the branches of the trees are trying to halt his progress. He sees his friend Jim Conklin shot through the stomach, mortally wounded, and is told he should remove him from the battle. Jim runs to the bushes before he dies to avoid being run over by war wagons. Henry watches with an agony almost as great as his friend. Henry tries to understand what Jim is thinking but cannot reach his friend. Crane ends the chapter with the sentance, "The red sun was pasted in the sky

Demonstrative Communication Paper Essay Example | Topics and Well Written Essays - 750 words

Demonstrative Communication Paper - Essay Example Oral communication encompasses oral or written communication while nonverbal communication encompasses utilization of facial expressions, gestures, eye contact or gesticulations. Written method of communication occurs through utilization of emails, statements and articles among others (Barnlund, 2010). Demonstrative Communication Demonstrative communication encompasses nonverbal and unrecorded communication. This communication also includes transferring and receiving wordless messages. Demonstrative communication is usually utilized to emphasize oral communication, although this communication can stand on its own and transfer information on its own. Many individuals usually utilize facial expressions as a method of nonverbal communication. Demonstrative communication strengthens oral communication. For instance, the way an individual dresses, greets people or whether or not they possess a friendly behavior depicts the character of the person. Dressing impeccably, a firm grasp, friend ly greetings, wearing a smile all depict the character of the person in a job interview. Utilization of demonstrative communication is crucial for an individual in an attempt to emphasize his or her oral communication. Meeting an individual for the first time one can elucidate what character of the other person is by observing his or her nonverbal communication. ... Demonstrative communication permits personal expression. The way an individual presents himself or herself depicts their character and personality to the external world. Demonstrative communication is a technique that depicts communication that occurs without an individual knowing. The manager of a company wears a powerful suit to portray his or her authority. This could also depict his or her capacity as a leader. There are numerous things that portray the nature of a person. Varied individuals utilize these signs or things to show the world his or her character. These signs comprise hairstyles, dressing, body marks, gestures, emblems among others. All these symbols portray demonstrative communication (Sutton, 2011). Demonstrative communication is affirmative in varied ways. However, this communication can easily misguide or misinform someone. Demonstrative communication can also be inaccurate. Utilization of signals, appearances, and facial expressions portray divergent meanings to different individuals. When an individual meets a new person for the first time, it extremely easy to misjudge this new person particularly through using the demonstrative communication he or she portrays. Demonstrative communication is devoid of the intricacy that oral communication presents. An individual cannot narrate the incidents of his or her life without utilizing words, or literally showing photos because this would leave some portions of the story untold. Demonstrative communication requires paying attention and responding. It is probable to learn a lot about another individual by utilization of their demeanor than from their words. In many instances, people listen using their eyes as a substitute for their ears (Sutton, 2011).

The Women in the Gospel of Luke Essay Example | Topics and Well Written Essays - 2000 words

The Women in the Gospel of Luke - Essay Example The Gospel of Luke and the Acts of the Apostles are actually two halves of one work written by one author, separated in the New Testament for purpose of orderliness. The first half, the Gospel of Luke deals with the story of Jesus up to the resurrection, most probably based on the eye-witness accounts of Mark. The second half, the Act of the Apostles, provides a historical account of church history up to the time of the apostle Paul's journey to Jerusalem. 2 There are many themes to be found in the gospel of Luke. Among them is what is termed "The Gospel of Women" in which Luke shows the importance of women in the story of Jesus which is peculiar to this gospel. The purpose of this paper is to investigate the attitude of Jesus attributed in the Gospel of Luke towards women and whether this was a reflection of the change in attitude towards women as a result of the teachings of Jesus. Women during the time of Jesus lived extremely restricted lives, in accordance with Jewish law and custom. They were little better than slaves, having little or no freedom and were completely subject to the authority of their men folk, first their fathers and later on their husbands. They were prohibited from talking to strangers or to go out in public unless they were double-veiled. They were not allowed to learn Hebrew scripture nor where they allowed to testify in court trials. Their husbands could divorce them at will but this option was not allowed them. 3 In the Gospel of Luke, Jesus was portrayed as the savior of all men, not only Jews, as he illustrates in the parable of the Good Samaritan. He shows Jesus as openly accepting of gentiles, whom orthodox Jews considered unclean, praising even a Roman centurion for unflinching faith. Luke further shows Jesus befriending the poor, tax collectors, outcasts and sinners.4 In other words, Luke portrayed Jesus as a man who treated all equally, giving special emphasis to marginalized groups, which in Israel at the time women were particularly marginalized in their community. In more ways than one, Jesus advocated the overthrowing of numerous Jewish traditions and customs, and Luke exemplifies more than the other gospels the radical (at the time) idea that women were equal to men in the eyes of Jesus. The following section will discuss in detail the passages in the Gospel according to Luke which illustrates this attitude. Passages pertaining to women in the Gospel of Luke Hebrew laws forbid the teaching of women in worship, yet Luke (10:38-42) tells the tale of sisters Mary and Martha, whom welcomed Jesus into their house, and Mary sat at the feet of Jesus to hear his teachings. When Martha reprimanded Mary for neglecting her womanly duties, Jesus takes Mary's part and allows her to stay. 5 This is an unusual situation at that time, when Jesus not only allowed, but encouraged Mary to learn his teachings and thus become a disciple. Moreover, Mary's forthrightness in seeking to learn was not how Jewish women were taught to behave, knowing only enough of the Torah to find their place in the community. This explains Martha's distress at what Mary did, but Jesus rebuked her and praised Mary. However, Mary was not the only one to be