The Theory System Of The Term Self Extended - 3221 Words

1. Introduction This article will firstly generalize the concept and the theory system of the term ‘self extended’. Then how it influence the consumers would be analyzed by comparing behavior learning theory, motivation and involvement, together with value, attitude and personality. Finally, 4 advertisement representing 4 levels would be given. 2. Concept of Extended Self Briefly speaking, the concept of ‘extended self’ is the relationship between possession and sense of self. According to the opinions of Tuan(1980), ‘our fragile sense of self needs support, and this we get by having and possessing thing because, to a large degree, we are what we have and possess’ , people would commonly have the tendency to expand their sense of self to what they have, as these things are innate parts of their bodies. Such theory may be the most important and fundamental part to the consumer behavior researches and details of its structure are as followed. In the first section of the journal, Belk proves that possessions are important to sense of self by offering various evidences. First of all, the limited research of possessions in self-perception shows that possessions follow body part and mind in their centrality to self . In terms of the concept ‘extended self’, possessions include not only exter nal objects and personal possessions but also persons, places, group possessions as well as body parts and vital organ. According to McClelland(1951), those objects could be seen asShow MoreRelatedHumanistic And Experiential And Emotionally Focused Theories793 Words   |  4 PagesHumanistic/Experiential and Emotionally-Focused Theories Valencia W. Wright Marriage, Couple, and Family Therapy HUMN – 6356 – 3 Dr. Emmett Roberts Walden University March 20, 2016 Humanistic Theory is the main focus on self, which transcends into â€Å"you† and â€Å"your†, then it will be about your experiences. It was mentioned that a person is free to choose their own behavior than just reacting to environmental stimulants and reinforcements (www.answers.com). Then with Humanistic Theory it is mostly focused on toRead MoreDeep Listeners : Music, Emotion, And Trancing By Judith Becker Essay1607 Words   |  7 Pagesconcerned, attesting to the divine presence in one’s midst, legitimizing the religious beliefs and practices of the community, and often bestowing deep satisfaction on the individual trancer† (Becker, pg. 1). The book covers the techniques of trancing, the self-expression related to trancing, trancing within different cultures, and the affect of trancing on the conscious mind. To be more specific, Becker has written six chapters on trancing excluding the introduction and postscript. In Chapter one, whichRead MoreMaslow s Hierarchy Of Needs1524 Words   |  7 PagesMaslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realization and fulfillments and that behavior could be gratified while using multiple types of needs at the same time. Maslow wanted to find positive motivation as to why people react or engage in certain behaviors. He felt that basic survival was based upon his five theories and that long lastingRead MoreThe Concept Of Termination : A Phase Of The Intervention Process1523 Words   |  7 PagesThe concept of termination is a term that is used as a phase of the intervention process. In human behavior termination relates to the combination of everything done to this point leading to attachme nt and separation. Termination is the last step between the client and worker. There are many different reasons for termination. Before termination evaluation information is gathered. Formative evaluation is done to gather ongoing feedback as the group evolves for improving and refining the group to improveRead MoreThe Factors That Influence Family Life902 Words   |  4 Pagesor marriage and all members must be living in the same dwelling† (Baker 2014). With family being such a difficult term to agree on, the creation of a complex study of family life emerges. The factors that influence family life are put into three theory categories; Social Structure, Interpersonal Factors, as well as Ideas, Global Culture, and Public Discourse. Social Structure theory has three main perspectives for what shapes family relations. Friedrich Engels argued that the transformation fromRead MorePersonal Statement On Family Therapy1246 Words   |  5 Pagesget a full understanding of family theory one must first have the understanding of what is theory. Theory is a systematic collection of concepts and relations. Family however can mean a broad range of things to a person. One person may consider family to be father, mother, sister and brother; however, to someone else family could be just one parent with one child; and to another it could their friends. Family systems theory however defines the family as a system. Family consist of interrelated partsRead MoreAfrican Social Political Thought1357 Words   |  6 PagesPOLITICAL THOUGHT QUESTION: TAKE ONE AFRICAN SOCIO-POLITICAL PHILOSOPHER AND DISCUSS: A. HIS POLITICAL PHILOSOPHY B. THE PROBLEM HE TRIED TO SOLVE C. THE EXTENT TO WHICH HE WAS SUCCESSFUL. African socialism was one of the earliest theories proffered by many African leaders at the outset of independence. Leaders such as Dr. Kwame Nkrumah, Julius Nyerere, Obafemi Awolowo and Leopold Senghor all supported this concept but had different approaches to it. In this essay, my focus willRead MoreDiabetes And The Importance Of Education1270 Words   |  6 Pagesalmost every system in the body, and with an estimated 346 million people in the world with diabetes, healthcare has been heavily affected by the disease (Ramasamy, Shrivastava, P., Shrivastava, S., 2013). One of the biggest issues for healthcare workers when it comes to diabetes, is that it is such a complicated disease. With so many different systems being affected, medical professionals have had to learn how the disease process works, what causes diabetes to work through the systems, and the bestRead MoreJuxtaposition Of Deep Listening And Trancing806 Words   |  4 Pagesthe theme of the book by defining what is the meaning of trance. In the first chapter, we understand this term. She draws from the study of tarantismo (p. 34). Becker wishes to see beyond the long-established dual aspects of mind, body, and culture, which then raises questions on emotions and its involvement. In chapter two, she draws to a more scientific discipline of the autonomic nervous system, which produces emotions. Becker states how emotions are formed chemically. She further talks about howRead MoreInfancy and Early Childhood1106 Words   |  5 Pageseffect on childhood development. According to Perry et al. (1996) Holding, gazing, smiling, kissing, singing and laughing all cause specific neurochemical activities in the brain. These neurochemical activities lead to normal organization of the brain systems, which are responsible for attachment. Problems with bonding and attachment can lead to a fragile biological and emotional foundation for future relationships. Neglect and bonding are particularly important focuses of attention for three reasons

Advertising The World Is Obsessed With Labels - 845 Words

The world is obsessed with labels; they are on everything, from our food to our clothes and even our vehicles. Labels help us avoid calorie dense foods, choose the right size shirt, and easily recognize our favorite brand of cereal. People are labelled as well; fill out a form at a doctor’s office or college application and you will label yourself when selecting your race and gender. With a quick swipe of a pen or a click of a mouse people label themselves as male or female, white or black, and everything in between. Consequently, our societal need for everything and everyone to be labeled, and our willingness to yield to those needs creates prejudices and inflicts discriminatory behavior on those who challenge their assigned labels or whose labels are deemed inferior. Advertising teaches consumer which brands are the best; with clever jingles and humorous skits, and bright attractive billboards companies convince consumers that their products are superior and deserving of their dollars. When the same logic and practices are applied to race, one race can be perceived as superior and more deserving of opportunities than others. For instance, past American commercials primarily portrayed white features as attractive and desirable leaving other ethnicities vastly underrepresented. Early twentieth century cartoons depicted African-American or blacks as uneducated and low-class. Definitions of black are harmful, evil, and disgrace; whereas, definitions of white are good,Show MoreRelatedThe Negative Impact Of Photoshop On Teens1649 Words   |  7 Pagesgood of photography and not to give false images of the social normal. In opposition, many would state that Photoshop gives beauty and promotes financial in marketing. The main objective is to get money f or false looks. American culture is highly obsessed with beauty. Everywhere you go there are advertisements and false images. Whether it’s for models or food alterations are used to sell the image. Models appearances on these images are admired and sought after from the society. Jessica Walker statedRead MoreRacism, Sexism, By Harper Lee And Kill A Mockingbird 1519 Words   |  7 Pagesor a J.J. Watt.†Ã¢â‚¬â„¢ (Rinkus) Delle-Donne faces sexism everyday living as a female basketball player. On the internet, in interviews, and during games, Delle-Donne is exposed to sexist comments about her looks, being a girl, and not belonging in the world of basketball. Those comments that follow her are demeaning and suggest, â€Å"they only watch her play because she s hot, helpfully informing her that she can ‘get it,’ or wondering why she s not in the kitchen.† (Rinkus). Female athletes just likeRead MoreEthics of Materialism1603 Words   |  7 Pagesof someone using illegal methods to gain wealth comes from a famous novel in literature called ‘The Great Gatsby by F. Scott Fitzgerald. This book is set in the 1920s which was known as the ‘Jazz Age. This phase followed the shock and chaos of World War 1, where people in American society enjoyed a great rise in wealth as the economy escalated. The prohibition of the sale of alcohol led to a lot of bootlegging and crime was tempting as it was an easy alternative. Fitzgerald commented on the lackRead MoreInfluence of the Fashion Industry Essay1451 Words   |  6 Pagesthan many people realize; it affects not only clothing, but almost every aspects of our daily life. When many people think of the fashion industry, they often think of the association of four main areas such as: retail, manufacture, design and advertising. They are the four areas that cause not a little damage on our society and environment. Personally, I used to have a very simple and common conception about fashion industry that is merely clothing sales. However, after reading the newspapersRead MoreAndy Warhol Essay1218 Words   |  5 Pagesstartling look into the fame and usually misfortune of some of the worlds largest icons. Warhols Thirty-two Soup Cans is another good example. The piece depicts sameness (though with different labels): same brand, same size, and same paint surface. It mimics the condition of mass advertising, out of which his sensibility had grown. Although the movies that Warhol made are a bit obscure to say the least, I admire his boldness in making movies that are about nothing. He started producingRead MoreThe Power Structured Relationships Within A Patriarchal Society2081 Words   |  9 Pagesspecific interests tries to connect other people, groups, economic arrangements, ideas, and property to carry out their interests. CULTURAL ARTIFACT Whether or not they know they are doing so, people simplify and sort received information about the world around them. Thus, they form certain representations of the reality, known as cognitive schemas, which only display the most typical and fundamental characteristics. In order to define our worldview, we use these schemas. One very important type ofRead MoreHuman Interaction And Social Relations1501 Words   |  7 Pagessocial life, signifying prestige and status while most earthbound aspects of life are losing their meaning. Reality is characterised by illusion and the absence of truth. (Debord,1967) This image saturated world is sold to us by the superficial manifestations of the mass media, advertising and propaganda. These have been able to invade and corrupt not only our society, but also our inner beliefs and values. (G.Debord,1967). The prevailing market society reveals itself by degraded representationsRead MoreMedia Content Effects on Society1366 Words   |  6 Pagesfrom 1946 to 1955, TV was a part of home to 65% of Americans. Singaporean novelist, Jess C. Scott, said ‘People are sheep. TV is the shepherd.’ (Literary Heroin (Gluttony): A Twilight Parody, 2012). This is unfortunately true, young generation is obsessed with television nowadays. Statistics claims that time spent in front of TV by young people, aged between 8 and 18, increased from 3.8 to 4.5 hours per day, in period from 1999 till 2009. (Rideout, Foehr, and Roberts, 2010). Approximately, two decadesRead MoreAdvertising: Sex Sells Essay example1765 Words   |  8 PagesAdvertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies and how the world looks at us. Woman want to be desirable and some would do almost anything to achieve the look of what the world sees as being sexy. Magazines target a certain audience, giving advertisersRead MoreLanguage, Gender, and Culture in Society1690 Words   |  7 Pages In many circles of the world, various groups of people distinguish themselves from one another through religion, language, culture, and sometimes gender. People also develop stereotypes about a particular group of people in order to identify them. However, most of the time, these stereotypes hold true for only some members of a group. Sometimes, these stereotypes are just plain misconceptions that do not even apply to the group it claims to. Stereotypes are placed on people because it is a way to

Pest Pizzahut Free Essays

ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social Technological) i. We will write a custom essay sample on Pest Pizzahut or any similar topic only for you Order Now POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. ? How to cite Pest Pizzahut, Papers

Managing Innovation And Continuous Improvements

Question: Discuss about the innovation management and continuous improvement of an organization. Answer: Introduction This paper is primarily concerned with the innovation management and continuous improvement of an organization. Innovation is the integral part of every organization and in order to retain the position of the organization in the global competitive market, it is necessary for the management of the organization to implement several innovative strategies (Dodgson, Gann and Phillips, 2015). Management of every organization has to understand that the demands of the customers are ever changing so it is necessary to implement the strategies in accordance with the demand of the customers. The role of the management does not end after just implementing strategies; it is the sole responsibility of the management of the organization to look after the continuous improvements to satisfy the need of the customer, the management of the organization has to implement new ways to organize things (Burns and Stalker, 2001). Leading and coordination are playing major role to undertake several new innovat ive strategies. Innovation in the management generates a long lasting impact on the mind of the customers and it helps to make them loyal. Every organization on this planet is working on development of new products. Task 1: Review Programs, Systems and Processes After thoroughly understating the case study, it has been observed that A.C Gilbert was one of the toy making companies in USA and the original name of the company was Mysto Manufacturing Company, which founded in 1909 as the Erector Set. At the very beginning period, the period was great success (Honey, 2007). They were known as the best toy maker in USA and the company was renowned for making top quality products. The problem of this company was the price is not low as they are maintaining the quality of the products. Supply Chain: A.C Gilbert had strong supply chain management, which helped the company to circulate the product at the doorstep of the customers. Supply chain management was a whole system that incorporates the raw products into a product. Supply chain management was a long and complex process, which helped to send the products from inventory to the consumers (Hubner, 2006). Supply Chain Management includes designing of the products and development of the concept of the products. In the planning process, the organization was working on using resources efficiently. At the third step, the organization was concentrating on purchasing of raw material and later manufactures toys by using raw materials. In the fourth step, the organization is focusing on the manufacturing of the products. After packaging, the product is sent for distribution. Operation System: Operation System of the organization is strong enough; it helps to maintain the day-to-day transaction process of the organization. With the help of the model, it can be demonstrated that management of the organization is maintaining the transactions. Operation System of A. C. Gilbert helped to keep the records of daily business transactions (Hutchins, 2008). Operation system of the organization was entirely different from Data Warehousing. With the help of the operation system, the management of the organization was able to take orders, keep contact with the new customers, sign up with the new customers and identify the feedbacks. The specialty of the organization was that the management is dealing with one record at a particular time. Product and service delivery: From the analysis of the case study, it can be depicted that the product quality of the company is always good. The company was known for producing high quality products. After taking over by Wrather from junior A.C Gilbert, the organization was trying to introduce 50 new toy lines and raising the product line up to 307. At the beginning, the organization was mainly concentrating on the toys of the boys. Recently, at the time of Wrather, the company was focusing on the girls toys also. Wrather has tried to diversify the range of toys so the company has decided to make toys for the pre-school children and aims at girls between the ages of 6-14. For the Quality Management Theory, the researcher is concentrating on the Total Quality Management. For the better analysis of the paper, researcher is taking help of the Joseph Jurans Theory (Improvements in or relating to continuous carbon fibre tapes, 2002). Joseph Jurans Theory is about the Quality Trilogy; quality planning, quality improvement and quality control are the quality trilogy. This theory helps to improve the quality of the products. Statistical process control is the integral part of the continuous improvement. The Continuous Improvement Model includes several processes, Plan Do Check and Act The managers should use tools and technologies to evaluate the effectiveness of the Continuous improvement models and quality management theories. On the other hand, Key Result Area helps to depict the crucial outcome of the paper. Key Result Area is not the result but identifying the important process where the outcome is assisted by the objectives of the company (Improvements in the simple distillation of fatty acids by continuous methods, 2003). The objective of Wrather is to develop high quality products and for this the organization is concentrating on the several key factors like Wide range of innovative toys Toys for girls and Change the packaging of the products With the help of the key system and processes, the management of the organization should understand which the Key Performance Indicators are. The prime Key Performance Indicator is developing wide range of products in less than 12 months and improving the quality of products as the company is known for their quality of products. Along with the innovative strategies, the organization should also concentrate on collection of feedbacks. The collection of feedbacks from the customers helps the management of the organization to understand their choices (Improvements in vacuum reactor for vapour deposition on continuous filaments, 2000). The feedbacks are helping the customers to understand the demand of the customers and this feedback helps to gather information regarding the performance review process. Service Level Agreement helps to play an important role in identifying the relationship. Service Level Agreement is maintaining the service quality. Service Level Agreement helps to maintain the standard of the products and service quality (Keffler, 2005). Along with that, the organization is concentrating on the relationship between the suppliers and management. The quality of the product is depending on the raw materials and if the suppliers are failed to deliver products, in that case production of the company will definitely suffers. From the sales figure of the organization, it can be determined that the organization is able to maintain the key elements of the organization. Gilbert has strong brand image of developing quality products but the price range is high. The supply chain system helps to deliver the products at the doorstep of the customers (Kostevc, 2014). After surveying the market, it can determined that the in 1966, the company has adopted several strategies for making the company a successful one. Jack Wrather has purchased 52% of share of Gilbert. If Gilbert would have strong supply chain management, operation system and product quality then it would have been easier to run the business. After implementation of the Continuous Improvement Theory, the management of the organization can able to understand the performance of the organization (Larson, 2003). In 1962, the company had increased the numbers of sales staffs and put stress on the promotion of the business; later in 1963, the company had been suffering from heavy loss due to the declination of quality of service. Isaacson was the new CEO of the company and he fired most of the staffs and reduced the cost of the company to improve the profit percentage. Due to lack of staffs and heavy promotional activities, the company had suffered a lot. After analyzing the Quality Management and Continuous Development Theory, there are many faults in strategy (Mallick, et al, 2013). If the company had not reduced the numbers of staffs then it would have been easier for the company to run the business. The quality of the products was also deteriorated so it is difficult for the company to sustain. Previously, the quality of the product was very good and company had god growth in the market. Therefore, it can be said that the company has good profit market (Meifort, 2015). On the other hand, the company had no good staff management system and employee turnover rate is high. The result of the 1966 helped to determine the Key Result Area. Gilbert was the leading toy making company of USA and annual sales regularly topping $17 million. From the SWOT analysis of the company, the strength and weakness of the company can be determined. The strengths of the company were: The company had good Market Share Renowned company High Quality products Sales rate high High profit margin The weaknesses of the company were: No ability to change organizational change Standard of customers is not good Lack of innovative ideas Low employee engagement If the company is still running their business, the organization has to adopt changes and make innovative strategies. The company is specially dealing in toymakers, chemistry sets, microscopes and Meccano like Erector Engineering sets. Due to technological advancement, the demands for the technological products are increasing. In order to sustain the business, it is necessary to develop long lasting products with low cost (Mellor, 2003). They have to develop top-quality and highly regarded products. Apart from products, the company should concentrate on the employees also as employees are the key stakeholder. Concentration should lies on the employees. Several internal and external staffs are needed for implementing technologies in production of toys. Task 2: Develop Options for Continuous Improvement The company has not even developed a new strategy for years and the operations of the company are following the same path for years. In the team briefing of 30 minutes, with the help of the Continuous Improvement Theories and Performance Management Strategies, several ideas can be developed for the betterment of the organization (Obo j, et al, 2005). Employees are the key stakeholder of the organization and management of the organization is entitled to manage the employees in the organization. Gilbert has been suffering from heavy employee turnover due to misleading decision of Wrather and CEO. To sustain the position in the global competitive market, it is necessary for the management to focus on development of strategies and incorporate those strategies in the market. The perspectives of the kids are changing due to the technological development. Kids are mainly focusing on the racing cars rather than the trains (Pinchard, 2004). On the other hand, girls are not in love with the simple dolls any more. They want to have such dolls, which can be moved or changed. Innovative ways of development of toys help the organization to win the competitive advantages (Zmuda, et al, 2004). There are three key research areas, on which the company is focusing and development of three key research areas are helping to generate good competition. From the result of 1961-1966, it can be understood that employee turnover is the main problem of the organization. Due to lack of team management skills and team leaders, the team members are unaware of the organizational goals (Rothwell and Kazanas, 2009). It is the sole responsibility of the Human Resource Management of Gilbert to provide training to the employees so that they can meet the organizational goals. After implementing innovative strategies, the management of the organization has to bring significant changes. The advantage of the teamwork is that the work can be done easily as the employees can able to take help of the other employees or seniors. Team leaders or HR department of the organization should use creative and new techniques to generate new ideas. Training is the best process that can be provided to the employees to meet the organizational goals but there are several risk factors associated with it. Team leaders should understand the appropriate team management strategy for motivating the employees (Training for continuous improvement, 2006). Due to lack of knowledge regarding the teams, the process of management can be hampered. On the other hand, management should understand that all the strategies should be cost benefitted otherwise it can raise the cost of the organization (Valenkevich, 2008). Task 3: Implement Innovative Processes After analyzing several theories, KRAs and KPIs, it can be understood that the best process of maintaining the profit percentage and competitive advantages, it is important to develop an action plans (Trauffler and Tschirky, 2007). Before developing action plan for the organization, the management of the organization should concentrate on the Contingency Plans. The Contingency Plans help to predict the underlying risk factors. In accordance with the contingency plans, the risk factors are: Threat of new entries Threat of substitute Shift in customer demand (Trott, 2008) High employee turnover Low cash flow Low profit margin and Low skilled staffs Based on the risk factors, the action plan can be determined: Conclusion From the above analysis of the paper, it can be understood that here in this research paper, the researcher is trying to depict that the skills and knowledge are require for reviewing the programs, process and system. For the better analysis of the paper, this paper is going to take help of the key systems and processes of the paper. This paper is trying to excavate the role of innovation in A.C Gilbert, this is a toy making and previously, the company had good grab in the market but due to lack of innovative strategies the company is often failed and closed in 1957. Here, innovative strategies are discussed. References Burns, T. and Stalker, G. (2001).The management of innovation. [London]: Tavistock Publications. Dodgson, M., Gann, D. and Phillips, N. (2015).The Oxford Handbook of Innovation Management. Honey, P. (2007).Continuous improvement. Maidenhead: P. Honey. Hubner, H. (2006).The art and science of innovation management. Amsterdam: Elsevier. Hutchins, D. (2008).Hoshin Kanri. Aldershot, England: Gower. Improvements in or relating to continuous carbon fibre tapes. (2002).Composites, 3(4), p.188. Improvements in the simple distillation of fatty acids by continuous methods. (2003).Vacuum, 3(1), p.72. Improvements in vacuum reactor for vapour deposition on continuous filaments. (2000).Composites, 1(6), p.380. Keffler, A. (2005). Raising the standard [continuous improvements].Engineering Management, 15(5), pp.34-37. Kostevc, . (2014). Performance of Exporters: Scale Effects or Continuous Productivity Improvements.SSRN Electronic Journal. Larson, A. (2003).Demystifying six sigma. New York: AMACOM. Mallick, D., Ritzman, L. and Sinha, K. (2013). Evaluating Product-Centric Continuous Improvements: Impact on Competitive Capabilities and Business Performance.Journal of Product Innovation Management, 30, pp.188-202. Meifort, A. (2015). Innovation Portfolio Management: A Synthesis and Research Agenda.Creativity and Innovation Management, 25(2), pp.251-269. Mellor, R. (2003).Innovation management. Nrum: Globe. Obo j, K., Cushman, D. and Koz min ski, A. (2005).Winning. Albany: State University of New York Press. Pinchard, L. (2004). Continuous Improvements in Chiral Synthesis.ChemInform, 35(30). Rothwell, W. and Kazanas, H. (2009).Building in-house leadership and management development programs. Westport, Conn.: Quorum. Training for continuous improvement. (2006). Frodsham: TQM International. Trauffler, G. and Tschirky, H. (2007).Sustained innovation management. Basingstoke [England]: Palgrave Macmillan in association with the European Institute for Technology and Innovation Management. Trott, P. (2008).Innovation management and new product development. Harlow, England: Financial Times/Prentice Hall. Valenkevich, V. (2008). Continuous lookout for improvements.Metallurgist, 12(3), pp.170-170. Zmuda, A., Kuklis, R. and Kline, E. (2004).Transforming schools. Alexandria, VA: Association for Supervision and Curriculum Development.

Life is full of momentous occa... free essay sample

Life is full of momentous occasions some good and some bad. These are the moments that can define us, but along with the personal satisfaction comes the feeling of gratitude for those who were there cheering us on during every step of the way. Life is not about personal achievement, but rather sharing experiences with others to grow and unite is one to achieve the unexpected. There is no replacing the value of having a support system to serve as a backbone when life gets hard and even seems impossible. For me, it has always been having someone to support me and encourage me to put forth my best effort. In my life one specific person sticks out.I remember him being there every concert, ceremony, sporting event, and family gathering. I remember the ornaments he had each Christmas for all of my friends and family. I remember the rainy cross country meets when he was there still supporting me and the days he would get to a parade 3 hours early to save us seats. We will write a custom essay sample on Life is full of momentous occa or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I remember him giving me access to his record collection and sharing his life stories by the pool throughout the summers of my childhood. Throughout it all, he has encourage me to put forth my best effort and guided me to become the person I am today. I am proud to know him and Im even more proud to call him grandpa. My grandfather John and he served in the armed forces during the Vietnam War and was stationed in Germany. Though he served many years before my birth I am grateful for the sacrifices he made so I could enjoy the life I live today. There is never a dull moment when hes around. I remember countless family gatherings with him that were filled with laughter and joy as he shared his stories and jokes. He never ceases to put a smile on my face and for that I will forever be grateful. At any event, he has always been in the crowd and I would always know that I was not alone. He always spends his free time helping others with projects. My grandpa is a veteran and Im proud to be able to call myself his granddaughter and honor him. He is taught me how to become a contributing member of society and though he doesnt realize it, I have come to learn what it means to be kind and compassionate to others and how small acts of kindness can make a big difference.

Life of Itc Essay Example

Life of Itc Essay Example Life of Itc Essay Life of Itc Essay It employs over 29,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels, Paperboards amp; Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is a market leader in its businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods amp; Confectionery, Branded Apparel, Personal Care and Stationery.Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the company. [4][5] Contents * 1 History * 2 List of products amp; brands * 3 Rural initiatives * 4 Corporate philanthropy * 5 Forbes ranking * 6 Products * 6. 1 Foods * 6. 2 Lifestyle Retailing * 6. 3 Personal Care * 6. 4 Education and Stationery * 6. 5 Hotels * 7 References * 8 External links History ITC was formed on 24th August 1910 under the name Imperial Tobacco Company of India Limited.Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I. T. C. Limited in 1974. ITC contains a wide range of businesses Cigarettes amp; Tobacco, Hotels, Information Technology, Packaging, Paperboards amp; Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education amp; Stationery and Personal Care . Finally the company changed its name to ITC Limited’ on September 2001. The earlier decades of the Companys activities centred around the tobacco industry.In the Seventies it started to launch other businesses. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola. The objective of ITCs entry into the hotels business was rooted in the concept of creating value for the nation In 1979, ITC entered the Paperboard business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. [citation needed] In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepali and British joint venture.Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). Also in 1990, leveraging its tends to 10 states covering over 4 million farmers. ITCs first rural mall, christened Choupal Saagar was inaugurated in August 2004 at Sehore. On the rural retail front, 24 Choupal Saagars are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. citation needed] In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand Paperkraft was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand Classmate in 2003. Classmate over the years has grown to become India’s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag.Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched Indias first environment friendly premium business paper under the Paperkraft Brand. Paperkraft offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. citation needed] ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). [citation needed] In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area.Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals Manufacturing, BFSI (Banking, Financial Services amp; Insurance), CPGamp;R (Consumer Packaged Goods amp; Retail), THT (Travel, Hospitality and Transportation) and Media amp; Entertainment. citation needed] ITCs foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August 2001 with the introduction of Kitchens of India ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment.ITCs entered the fast growing branded snacks category with Bingo! in 2007. In just over a decade, the Foods business has grown to a significant size with over 200 differentiated products under six distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. [citation needed] In 2002, ITCs philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative.ITC now markets popular safety matches brands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro. ITCs foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITCs popular agarbattis brands include Spriha and Mangaldeep across a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa. ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath amp; body care products for men and women in July 2005.Continuing with its tradition of bringing world class products to Indian consumers the Company launched Fiama Di Wills, a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. The Company also launched the Superia range of Soaps and Shampoos in the mass-market segment at select markets in October 2007 and Vivel De Wills amp; Vivel range of soaps in February and Vivel range of shampoos in June 2008. [citation needed] List of products amp; brands | It has been suggested that Classic filter kings be merged into this article. (Discuss) Proposed since November 2010. In FMCG, ITC has a strong presence in : * Cigarettes: W. D. amp; H. O. Wills, Gold Flake Kings, Gold Flake Premium,Gold Flake Super Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild amp; Ultra Mild), 555, Benson amp; Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. * Foods: (Kitchens of India; Aashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods); * Apparel: (Wills Lifestyle and John Players brands); Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of products in perfumes, haircare and skincare)[6] * Stationery: (Classmate and PaperKraft brands) * Safety Matches and Agarbattis: [Ship (through ownership of WIMCO); iKno; Mangaldeep; Aim brands] Other businesses include: * Hotels: ITCs hotels (under brands including WelcomHotel) have evolved into being Indias second largest hotel chain with over 80 hotels throughout the co untry. ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc. The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and WelcomeHeritage brands. * Paperboard, Specialty Paper, Graphic and other Paper; * Packaging and Printing for diverse international and Indian clientele. * Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM Level 5 company) Rural initiatives ITCs Agri-Business is Indias second largest exporter of agricultural products.ITC is one of the Indias biggest foreign exchange earners (US $ 2 billion in the last decade). The Companys e-Choupal initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Companys marketing reach. citation needed] The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India has also created a highly profitable distribution and product design channel for the company- an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India.The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes. [citation needed] Corporate philant hropy ITC e-choupal creatively leverages information technology to set up a meta-market in favour of Indias small and poor farmers, who would otherwise continue to operate and transact in un-evolved markets. As of July 2010, services through 6500 Echoupal across 10 states, reach more than 4 million farmers in about 40,000 villages.Free access to Internet is also opening windows of rural India to the world at large. ITC e-choupal is now being regarded as a reliable delivery mechanism for resource development initiatives. Its potential is being tested through pilot projects in healthcare, educational services, water management and cattle health management with the help of several service providers including non-governmental organizations. Classmate notebooks were launched with the initiative of contributing 1 rupee towards the education of poor children,from every four notebooks it sold.Classmate, has launched a programme called Classmate Ideas for India challenge. The programme would be a part of the companys centenary initiative. [7] The nation-wide programme would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country. [8] Forbes ranking ITC features on the Forbes Global 2000 rankings for 2007 at position 1256. [9] ITC is the only Indian FMCG company that features on the Forbes Global 2000 rankings for 2009 at position 987. 10] ITC also appeared on the Forbes Worlds Most reputable Companies List at position 95. [11] Products ITC brands include: Cigarette * Lucky Strike * Classic * Gold Flake * Navy Cut * Players * Scissors * Capstan * Berkeley * Bristol * Flake * Silk Cut * Duke amp; Royal Foods * Aashirvaad * Bingo! * Sunfeast * Mint-O * Candyman * Kitchens of India Lifestyle Retailing * Wills Lifestyle Personal Care * Essenza Di Wills * Vivel * Fiama Di Wills * Superia * Engage Deodorants Education and S tationery * Color Crew * Classmate(notebook) * Paperkraft Hotels * Official website * Hotels in DelhiReferences 1. ^ itcportal. com/about-itc/itc-profile/history-and-evolution. aspx 2. ^ History and Evolution of ITC Limited. ITC Limited. Retrieved 2007-09-23. 3. ^ itcportal. com/about-itc/profile/history-and-evolution. aspx 4. ^ ITC inducts Meera Shankar in its board as the first women ever. 2012-08-07. 5. ^ ITC Board of Directors. 2012-09-06. 6. ^ ITC Personal Care Products. 7. ^ ITC: Leading Multi-business conglomerate turns 100. The Economic Times. 2010-08-24. 8. ^ ITC launches Classmate Ideas challenge. Business Line. 2010-08-23. 9. ITC shifts media account to Madison from Lintas Read more: ITC shifts media account to Madison from Lintas The Times of India http://timesofindia. indiatimes. com/business/india-business/ITC-shifts-media-account-to-Madison-from-Lintas/articleshow/6772430. cms#ixzz14ViJTAT3 10. ^ The Global 2000. Forbes. 2009-04-08. 11. ^ Kneale, Klaus (2009-05-06) . Worlds Most Reputable Companies: The Rankings. Forbes. External links | Companies portal| * Official website [show] * v * t * eITC Limited| | [show] * v * t * eBSE SENSEX companies of India| | [show] * v * t * eSamp;P CNX Nifty companies of India| [show] * v * t * eMajor Indian companies| | Categories: * BSE SENSEX * Samp;P CNX Nifty * Economy of Kolkata * Companies listed on the Bombay Stock Exchange * Tobacco companies of India * Companies based in Kolkata * Companies established in 1790 * Organisations based in Kolkata Navigation menu * Create account * Log in * Article * Talk * Read * Edit * Edit source * View history - Top of Form Bottom of Form * Main page * Contents * Featured content * Current events * Random article * Donate to Wikipedia Interaction * Help * About Wikipedia Community portal * Recent changes * Contact page Toolbox Print/export Languages * Deutsch * ? * Francais * ? * ? * ? * ? * ? * ? * Edit links * This page was last modified on 24 July 2013 at 19:31. * T ext is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. 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Decision-making process in business Essay Example | Topics and Well Written Essays - 500 words

Decision-making process in business - Essay Example Sales of electric blankets were unusually high at this time. Sales of grills were also unusually high during the fourth quarter. These financial bungling unfolded the actual state of affairs in Sunbeam. Al Dunlap's four step plan impacting financial, personnel, core business and strategy of Sunbeam had elements of controversy. The changes they brought about were fundamental and drastic. They failed to foresee the long term impact of their actions. They did not cater to the rule that balance is the key to most successes. As for public relations, Al Dunlap's arrogance that his Mean Business policies were accountable for Sunbeam's turnaround caused investors and the public to question Sunbeam's integrity. Dunlap aired his views that his "Dream team" sees opportunities where others see impossibilities. Al Dunlap's management team performance was flawed from the beginning. They failed to: (1) consider that cost cutting on a mass scale is counter productive, (2) realize that cutting down such a huge amount of jobs is actually downsizing business, and (3) categorize core business as profit making exercise rather than link each product with Sunbeam and sell off those that did not fall within the five categories of core business. The lessons that could be learnt from the outcome are that one must exercise more caution and care in turning around companies.

Risk Management Research Paper Example | Topics and Well Written Essays - 1500 words

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Business Law, Policy, and Ethics - Essay Example It is important to set up the site properly so as to protect the business (for example, by ensuring that your terms are accepted before transactions proceed to contract formation), and to comply with the law. Betty was willing to buy BMWS from Andrew thus why she discussed prices and various options with Andrew. Betty said wanted 12 cars top of the range and the next day Andrew telephoned Betty leaving a message on Betty's telephone answer machine offering to sell the cars for $ 38,000 each .in order for an offer to be an enforceable contract, certain basic requirements must be present. There must be an agreement based upon genuine concert of the parties supported by consideration and made for a lawful object between competent parties. (Hussain pg 114, 2002). An offer may be byword of mouth in writing or by conduct. After the discussion between Betty and Andrew the Later agreed to sell the BMWS at $ 38,000 each which was communicated to Betty. The moment a person express his acceptance of an offer the very moment the contract is concluded and does not matter whether the acceptance is byword of mouth or in witting. A contract is complete only when acceptance is actually communicated to the offer. Betty accepted to buy the $ 38,000 through an email she sent to her personal assistance (Carol) who forwarded it to Andrew. For this case the contract of the sale became binding immediately the email of acceptance from Betty was forwarded to Andrew. Carol was Betty's personal assistance and she acted as an agent to her. Her agency was created through an agency by necessity. Law may confer an authority where an agent acted by reason and genuine emergency with a view to protecting his principal's goods, which are in danger of being perished. Her action must have been performed in good faith. She must not assume the role of an agent of necessity unless she is unable to communicate with Betty to obtain fresh instructions. Carol could not have gone ahead and accepted key for the 12 BMW'S without getting fresh instructions from Betty knowing very well she had changed her mind and wanted convertible BMWs at the same price. Hence she is liable for accepting keys to the vehicles without getting further instructions from Betty. Betty is liable to pay for the BMW'S since her personal assistance (carol) intimidated to the seller that he had accepted the good vehicles by accepting the keys. Andrew has rights against Betty and he can sue Betty for the price of the vehicle since the vehicle had been passed to Betty. He can also be entitled to maintain an action for damages if the buyer refuses to accept the delivery and pay for them. Damage is the estimated loss directly and naturally resulting from the buyer's breach of contract. The damages awarded will be different between the contract and the price at the time when the goods ought to have been accepted or if no time was fixed for acceptance, then at the time of the refusal to accept. When Betty asked Andrew to collect his vehicles because she was not going to buy them, Andrew reduced $ 1,000 on cash vehicle. Considered is necessary not for making the contracts, but also for their discharge for example, an agreement to accept the smaller sum in full satisfactory of a large debt is not binding because there is no consideration and the party agreeing to it way sue for the balance. It is however, possible to discharge an existing

British Heart Foundation Organisational Analysis

British Heart Foundation Organisational Analysis The British Heart Foundation is a not-for-profit organisation. We are the UKs largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder of research into heart disease in UK. Founded in 1961 Our head office is based in London and there are six regional offices. Employ 1807 staff. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. Income year ending March 2008 was nearly  £117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. BHF has B2B customers, working in partnership with organisations such as Colgate, HSBC, Lloyds TSB, Weight Watchers and Scottish and Southern Energy. However, this study will focus on BHFs B2C customers. Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. As with most charities, those donating money, time and support to the BHF are typically 45 plus, ABC12s. 1.2 BHFs Philosophy The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Organisations may operate under one of three philosophies; they may be product, sales or market oriented (Lancaster and Reynolds, 2005). A product oriented organisation focuses on their existing products, their goal being to produce them as efficiently as possible. There is little, if any, consideration of the needs and wants of their customers or the market. A sales-oriented organisation, although recognising their competition, still devotes little in the way of considering the needs and wants of their customers. The sales-persons role is key and their goals are typically short-term with success being measured in terms of sales (Lancaster and Reynolds, 2005). A market-oriented organisation holds the customer at the centre of all its activities. In contrast to the sales orientation, where marketing is likely to be restricted to a marketing department, the marketing-oriented philosophy is one that permeates the whole organisation; every department recognises the central importance of the customer. There is an emphasis on understanding their target audiences; identifying their needs and satisfying them. (Lancaster and Reynolds, 2005). Products and services are developed with the target audience in mind, in fact extensive research into the customer needs and market conditions is conducted to inform the development. Andreasen and Kotler (p38, 2007) Marketing orientation means marketing planning must begin with the target audience, not with the organization The BHF follows a market oriented philosophy, Target audiences are a central focus of the organisation; the organisation only exists as a result of their audience. The focus on their customers is demonstrated not only by their current strategy to make the organisation more relevant to target audiences, but also by their corporate objectives (see appendix 1), which are customer focused; based on fulfilling their needs and attaining a high standard service. The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Lancaster and Reynolds (2007) claim that to achieve their corporate objectives, the market oriented company must recognise that they do not exist in a vacuum; rather, the external environment is dynamic and constantly changing. Whilst it is essential to identify and anticipate the needs and wants of their target markets, and know how best to respond to these with the most efficient use of the resources available to them, it is important that this is done within the context of their ever-changing external environment and the opportunities and threats it poses. Therefore, for a market-oriented organisation such as the BHF, the role the marketing plan plays is a crucial one. It operationalises the organisations philosophy and ensures the organisation actually is market-oriented and provides a route the organisation can follow to ensure this. As mentioned in 1.1 the marketing plan requires a great deal of research scanning the environment and aiming to meet the customer needs and wants (Beamish and Ashford, 2008). The role of marketing information and research in conducting and analysing the marketing audit The Role of Marketing Information and Research In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. (Beamish and Ashford, 2008). Collecting Marketing Information There are two ways of collecting marketing information; secondary and primary. Secondary data is information collected for a purpose other than for the current research. External sources of secondary data include third party databases such as keynote and mintel, government statistics, national and trade press and the internet. In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Other internal sources include customer complaints, sales reports, personnel, information on their products and services, prices, retailers, internal training of staff, marketing budget/spend, communications spend and results of previous market research studies. Much of this data may be held on a central database The Marketing Information System (MkIS), this can provide substantial inf ormation, fulfilling some research needs, however to obtain bespoke, targeted information to fulfil all research needs primary data is necessary (Taghian and Shaw, 1998) Primary data is data bespoke to the research project. It allows for a more detailed analysis specific to the organization. External sources of primary data interviews, focus groups and surveys. Internal data can be gathered through interviews with staff. Conducting Research within BHF Secondary: OneCRM Third party databases Subscribes to specialist magazines such as ThirdSector, Marketing Week and PR Week Information on external environment. Primary: Recognises importance of bespoke research uses external agencies (FIND NAME RESEARCH NOTES!!). Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. Use surveys and focus groups. 2.4 Conducting and Analysing the Marketing Audit Environmental scanning is necessary to conduct a detailed marketing audit; it requires both primary and secondary information on both the internal and external environment. To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). This data is specific to the organisation and therefore internal sources such as sales reports, CRM databases, staff interviews, internal observations and staff intranet are used. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). This requires information sources such as third party reports, newspapers, trade magazines such as ThirdSector, focus groups, surveys and interviews of existing and potential volunteers/beneficiaries/supporters. Marketing audit and their key issues and their implications for the plan 3.1 The Marketing Audit The Internal Environment This refers to those factors the organisation has full control over. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. The Micro Environment To help identify the opportunities and threats that exist within BHFs micro environment the SPICC model was used (appendix 3), which considers 5 factors an organisation has partial control over; suppliers, publics, intermediaries, customers and competitors. To help analyse these factors the Product Life Cycle, Porters Five Forces model (appendix 3) and the Value Systems Analysis can be used. The Macro Environment An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. When scanning BHFs external environment the PESTEL model was used (appendix 3), this categorises the forces into political, economical, social, technological, ecological and legal. Having analysed the internal and external environment a SWOT analysis can be conducted (figure 2), whereby the key strengths and weakness of the BHF and the opportunities and threats facing them are identified. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. CSFs Little direct competition. Many customers with a link to the cause. Media attention surrounding issues BHF tackle. Large prospect market. THREATS The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Direct Marketing not as effective as it used to be for charities (not seeing a return on investment). Hard to obtain the details of new people. More health and medicine charities than any other type, therefore a lot of competition especially as many tackle similar issues e.g. smoking, obesity. Many people find it embarrassing and give socially desirable answers when discussing issues such as obesity and exercise, i.e. issues the BHF deal with research unreliable. Governments Digital Britain Initiative could leave the BHF looking out-of-date. OPPORTUNITIES Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. There is a large prospect youth market opportunity to increase revenue and market share. Little direct competition, one of just 3 heart charities in top 500 opportunity to maximise differentiation. Companies are placing more importance on Corporate Social Responsibility provides more B2B opportunities. More media attention surrounding the issues BHF tackles such as food labelling and obesity raises profile. Governments Change4Life campaign has given BHF exposure. WEAKNESSES Lack of perceived relevance to the target audience hard for them to engage with BHF. Many generic products that arent customer friendly. Website is hard to navigate much information available, but buried under links. Low staff turnover lack of fresh ideas and perspectives in the organisation. Staff close to or highly driven by the cause find it hard to see general public perception. Regional offices developing their own structure, meaning BHF messages may appear inconsistent on a national level. STRENGTHS Strong and trusted brand. Market leader (number 1 heart charity in UK) Large integrated CRM large pool of customer data Highly motivated -dedicated and driven by cause. Recently launched large multi media campaign Connections increased awareness. Strong demand/need heart disease is the biggest UK killer. A number of large corporate sponsors give access to large audiences. Many professionals working for BHF high calibre and solid knowledge base. DCs A strong, trusted brand. Large CRM database. Strong demand. Large corporate sponsors. 3.2 Key issues faced by the BHF and their implications for the plan The SWOT analysis highlights the key issues now faced by the BHF, these are shown below: Key issues the BHF faces and their implications to the marketing plan. Key Issue Implications to the Marketing Plan Credit Crunch reduction in disposable income, therefore less donations slump in the housing market, therefore reduction in legacies reduction in corporate donations Income reduced therefore a tighter budget need to generate alternative, cost-efficient ways of raising funds go for low risk options such as building on existing relationships rather than investing a lot of resources trying to make new contacts. Increasing competition from other health charities. BHF needs to maximise their advantage of having little direct competition and emphasise their differentiation by highlighting unique aspects of the BHFs work rather than those that are similar to other charities and make it relevant to target audiences. Direct Marketing no longer an effective communication media for charities. Need to use alternative communication media that are equally accountable yet more effective possibly making more use of new media. Large prospect market. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. It is a great opportunity that should be should be considered in the long-term. Very high priority given to cost savings and operational efficiency, even more so due to the recession often results in generic products (Bruce, 2007). Need to optimise the use of the OneCRM database and increase product customisation. The Digital Britain Initiative is set to secure the UKs place at the forefront of innovationà ¢Ã¢â€š ¬Ã‚ ¦and quality in the digital communications industries rapid development could leave the BHF behind. Plan needs to make better use of new media, possibly going out of the BHFs comfort zone. Having conducted the SWOT analysis and considered the key issues, the BHF is now in a better position to set their objectives and determine their strategy. Referring back to figure 2, the DCs are well supported by the CSFs; there is a good match. Therefore we can afford to set higher level marketing objectives (discussed in section 4.1). This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Taking the SWOT analysis into consideration I believe this gap can be bridged through establishing a product development growth strategy, this is a moderate risk strategy, which the match of the DCs and CSFs supports. The BHF will also operate a differentiation competitive strategy (appendix 4); we need to emphasise our unique selling point amongst all the other health charities. Although, other product lines may also contribute in closing the planning gap, the remainder of this plan will focus on the BHFs new product. Task 02 Red for heart campaign London to Brighton Bike Ride New Product B2B Corporate Partnerships World Events Regional Events Sponsored School Events SBU Marketing Marketing Objectives for the BHFs New Product The BHFs New Product The BHF will launch a B2C membership service that will allow them to engage directly with a large audience and encourage the development of long term relationships. Members will receive information on how to improve their heart health. Upon registering the member will receive a welcome pack containing a heart risk tape measure, a guide to heart health, a 5-a-day food diary, a heart matters fact card and a membership card. They will also receive access to the heart matters helpline, receive email alerts tailored to their needs (healthy eating, getting active, quitting smoking and well being) and will have an online account with a homepage that is regularly updated according to their stated interests upon sign up. Their membership will also provide them with special commercial offers. This is a free service because it is a belief of the BHF that heart health information should be available to all. 4.2 Marketing objectives for the BHFs Heart Matters membership service There is a hierarchy of objectives with three levels; corporate, functional and operational. At the corporate level they start off more general and are long-term and get more specific the closer the planning activity gets to the tactical implementation stage (p23 Robert et al, 2005). Corporate objectives are often expressed in financial terms, for example referring to return on investment (ROI) and return on capital employed (ROCE) (Beamish and Ashford, 2008). However, for many not-for-profit organisations, including BHF, although still long-term, they can be much harder to measure. They are typically based on the needs of the beneficiaries, now and for the future. [They] set out the direction of the organisation; they are a statement of its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦Everything the organisation does should be related back to a [corporate] goal (accessed on 10/04/09 10.30 at http://www.ncvo-vol.org.uk/index.asp?id=488) Functional objectives are more specific than corporate objectives, often medium term referring to percentage increase in sales or market share. These then feed down to the operational objectives that are short-term and much more specific based on the 7Ps marketing mix, for example to offer a 10% discount for 2 weeks. Therefore when setting the marketing objectives for Heart Matters, they should support the corporate objectives as well as reflecting the close match between the DCs and CSFs. With regards to Heart Matters, the BHF have three options. The first is to take the view that the BHF is doing a lot of work directly related to their corporate objectives, therefore Heart Matters should be all about raising funds to help finance this work. The second is that Heart Matters should primarily focus on the need of the beneficiaries, the third is a middle-of-the-road option, whereby the need is addressed to a certain extent, but the service must be self-financing. We believe Heart Matters should initially be about addressing the need of the beneficiaries as this would provide the best opportunity to reach and engage with a wider audience. Keeping in mind the objectives should be SMART (specific, measurable, attainable, realistic and time bound) the marketing objectives for Heart Matters are as follows: Marketing objectives for Heart Matters Membership Service Objectives To recruit over 300,000 members, with less than 7% annual attrition by 2012. This helps support the BHFs objective to provide vital information to help people reduce their own heart health risk once recruited, members will have access to heart health information to help improve their heart health. Hitting this target would indicate increased engagement with supporters. For 20% of donors to make a donation by 2012. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). This supports all objectives, as funds raised are invested in helping achieve BHFs objectives. For example, to achieve objective 1 (appendix 1) the BHF will provide funding, equipment and facilities to achieve the best results. Therefore, funds raised will support this. For 40% of members recruited to have engaged with another BHF product/service by 2012 e.g. to have participated in an event, donated, made a purchase from the online shop or catalogue. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Achieving this target would indicate an increased understanding of the work BHF does and an increased involvement of BHF supporters. 5. Segmentation, Targeting and Positioning of Heart Matters. 5.1 Segmentation Customers are very diverse; therefore the same product and tactics will not appeal to all of them. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Consumer markets can be segmented based on the following criteria: Geographic segmentation is based on variables such as region, population density and size of the area. Demographic segmentation uses variables such as age, gender, income, occupation, ethnicity and social class. Geo-demographic segmentation is a combination of the above, assumes that people either socialise according to class and occupation, or their lifestyles and geographic factors (Ashford and Beamish, 2008). ACORN (A Classification of Residential Neighbourhoods) is a system commonly used to segment the population according to geo-demographics. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. Behaviouristic segmentation refers to customer behaviour, segmenting based on variables such as benefits sought, purchasing rate and usage rate. Segmentation for the BHF differs depending upon whether the market to be segmented is donor or beneficiary. When segmenting the donor market, all of the above criteria are important, however when segmenting the beneficiary market, behaviourist segmentation will typically be given priority (Bruce, 2007). There will be 2 main phases to Heart Matters; the first will target beneficiaries. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a  £5 donation ask and those receiving a  £15 one) . This report will focus on phase 1, therefore segmentation will be specific to the BHFs beneficiary market (for further information on phase 2, please refer to appendix 5. As previously mentioned, the BHF gives priority to behaviourist segmentation when segmenting their beneficiary markets. Potential segments Heart Matters could target include: Seeking help recovering from a heart condition Seeking help living with a heart condition Seeking information on caring for someone with a heat condition Desire to improve their lifestyle Desire to improve their diet Frequent user of BHF products/services Infrequent user of BHF product/services Use products and services from a variety of health charities Loyal to an alternative health charity Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Further, given limited resources it may not be possible to serve everyone within a particular needs group. The BHF also use the other criteria to identify additional segments: Geography: The BHF is a nation-wide organisation, however they segment according to Densely populated areas Large metropolitan areas Areas of low income Demographics: Parents educate about keeping their childrens hearts healthy 65+ higher risk of heart disease, inform on how to reduce risk 30-45 leading busy lives, but still have a chance to make a change 7-16 to educate about the importance of keeping their heart healthy Sedentary occupation High stress occupation Geo-demographic: Segment into different ACORN groups all of which are within the BHFs beneficiary market as heart health information should be made available to everyone. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. Psychographics: Internet-savvy Dependents Families Older couples (no children or left home) Gym Members 5.2 Target audience for Heart Matters The marketing of Heart Matters will follow a differentiated strategy, that is Heart Matters will only be targeted at certain segments of the total market and the marketing mix (section 6) will be tailored towards these target segments of the market. Figure 4 below shows the target groups chosen for Heart Matters Membership. Recovering/living with heart conditionhigh risk Glasgow and London Age 50+ Behaviour Geographic Demographic Target groups for Heart Matters Target Group Reason for Choice Recovering/living with a heart condition and high risk groups. This is a large market; heart and circulatory disease is the UKs biggest killer, almost 2.6 million people are living with heart disease. It is a current strategy of the BHF to make the organisation more relevant to target audiences; this is a large audience where the need is currently greatest and it is important to ensure the BHF is made relevant to them. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. Glasgow and London As this is a new product, and one which is free it will initially be launched into just 2 cities, this is to reduce the risk involved. Densely populated cities give a wider market reach. Glasgow has been chosen as there is a high concentration of heart disease, London has been chosen as people living here tend to have a faster pace of life, encouraging them to be unhealthy. Initial rates of membership registration of the two cities may give an indication of where to roll the membership out to. Age 50+ Heart disease is more common and risk is greater in older people. Further, a survey under-taken by one of our corporate sponsors Fitness-First revealed that of all age groups the over 50s showed the greatest percentage eating healthily, this indicates a large market that would be receptive to health-related information. In addition, this is the baby-boomer generation, a large percentage of which are wealthy home owners may provide significant fundraising opportunities in phase 2. 5.3 Positioning Heart Matters Having selected the target segments, it is important the service is then positioned with their needs and requirements in mind. Positioning is the act of designing an offer so that it occupies a distinct and valued place in the minds of target customers (Kotler et al, 1998). The target segments are likely to have concerns, it is therefore important the service is positioned as reassuring. However, we do not want to be patronising and compromise our brand, the service tackles serious issues so needs to be positioned as a provider of expert advice. Each customer treated as an individual, we wish the service to be viewed as providing customised, not generic information. Figure 4 below shows how we would like our target audiences to perceive our service. Customised Reassuring Expert, trusted advice Generic Inaccessible Amateur advice Depressing Accessible Perceptual Map for Heart Matters Marketing mix for the BHFs Heart Matters Membership Service Strategy Justification Product USP (Unique Selling Point) Core product: USP no other charity provides information and advice specific to living with and recovering from a heart condition. Supports our competitive differentiation strategy. Secondary and tertiary product: Carbon Copy many other charities provide free membership services offering newsletters, free calendars, membership cards etc (appendix 4) Price Intermediate strategy, in terms of the value the customer will place on the product. This supports our quality of information positioning and selective marketing strategy. Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. In addition we do not want to target everyone within the beneficiary market; this is a new product, do not want to appear low quality and generic, the intermediary price strategy supports this. Place Dual distribution use both direct and indirect (via intermediaries) distribution to the customer. Selective Distribution Interdependence BHF retains full control. Dual distribution: the core product will only be distributed directly, this is essential to support the expert positioning and give the BHF full control over the service. Indirect distribution of the core product may confuse customers and fail to relate it to the BHF. Indirect distribution of Heart Matters registration and materials. This will give a greater access to the market and provide customers with the option to register in person or online. Selective distribution will give access to the right customers i.e. our target groups. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. Intermediaries will be interdependent the BHF will retain full control. This is because the BHF has a strong brand and a greater understanding of the customer needs, particularly as this is a service aimed at beneficiaries. Giving independence to intermediaries may risk bad PR for the BHF. Promotion Objective Differentiate and Inform Str

Nietzsches Perspective on Abortion after Rape :: essays research papers fc

Nietzsche's Perspective on Abortion after Rape â€Å"The will to power.† A strong statement made by the philosopher, Nietzsche. He explains this statement in his work, â€Å"Thus Spake Zarathustra.† It can be found in multiple sections explaining different topics. When Nietzsche uses the phrase, â€Å"the will to power,† he means the ability to extend oneself to the furthest of capabilities. He believes that humans have the ability to always do their best, and try their hardest to improve themselves. In this work, he says that humans must overcome themselves and move towards that which is hardest. Giving up is not an option for him, unless in giving up you are pushing yourself to be greater. Abortion due to rape cases is the most controversial reason for an abortion. For the most part, when you ask someone if they think abortions are moral, they will say yes or no. If they say no, half the time they say with the exception of rape cases. With this paper being about the morality of abortion due to rape cases, the â€Å"will to power† idea fits. It can be used to explain either side. Nietzsche explained the idea to mean working to be the best you can. Having an abortion can be looked at as using your will to power because having it done will make you to be a better person. However, it can also be used to back up someone choosing not to have an abortion in saying that by having the baby you are forcing yourself to do the harder thing, therefore helping yourself to grow. I think that even Nietzsche would have a hard time arguing the validity of both of those arguments. Pregnancy can be a way of extending yourself. Extending yourself means growing to be the best you can. Pushing yourself to do better is what Nietzsche feels every person should do. This is â€Å"the will to power.† A person should always strive to do the best they can, whether it is to make themselves feel better or in competition with someone else. In having a baby and going through pregnancy, a woman is pushing herself to do what she feels is necessary to become a better person. Extending yourself involves facing difficulties. Facing difficulties in life helps you to grow. Part of what Nietzsche is saying in â€Å"the will to power† is that you have to conquer the hardest obstacle to make yourself better.

Night World : Dark Angel Chapter 1

Gillian Lennox didn't mean to die that day. She was mad, though. Mad because she had missed her ride home from school, and because she was cold, and because it was two weeks before Christmas and she was very, very lonely. She walked by the side of the empty road, which was about as winding and hilly as every other country road in south-western Pennsylvania, and viciously kicked offending clumps of snow out of her way. It was a rotten day. The sky was dull and the snow looked tired. And Amy Nowick, who should have been waiting after Gillian cleaned up her studio art project, had already driven away-with her new boyfriend. Sure, it must have been an honest mistake. And she wasn't jealous of Amy, she wasn't, even though one week ago they had both been sixteen and never been kissed. Gillian just wanted to get home. That was when she heard the crying. She stopped, looked around. It sounded like a baby-or maybe a cat. It seemed to be coming from the woods. Her first thought was, Paula Belizer. But that was ridiculous. The little girl who'd disappeared somewhere at the end of this road had been gone for over a year now. The crying came again. It was thin and far away-as if it were coming from the depths of the woods. This time it sounded more human. â€Å"Hello? Hey, is somebody in there?† There was no answer. Gillian stared into the dense stand of oak and hickory, trying to see between the gnarled bare trees. It looked uninviting. Scary. Then she looked up and down the road. Nobody. Hardly surprising-not many cars passed by here. I am not going in there alone, Gillian thought. She was exactly the opposite of the â€Å"Oh, it's such a nice day; let's go tramping through the woods† type. Not to mention exactly the opposite of the brave type. But who else was there? And what else was there to do? Somebody was in trouble. She slipped her left arm through her backpack strap, settling it on the center of her back and leaving her hands free. Then she cautiously began to climb the snow-covered ridge that fell away on the other side to the woods. â€Å"Hello?† She felt stupid shouting and not getting any answer. â€Å"Hi! Hello!† Only the crying sound, faint but continuous, somewhere in front of her. Gillian began to flounder down the ridge. She didn't weigh much, but the crust on the snow was very thin and every step took her ankle deep. Great, and I'm wearing sneakers. She could feel cold seeping into her feet. The snow wasn't so deep once she got into the woods. It was white and unbroken beneath the trees-and it gave her an eerie sense of isolation. As if she were in the wilderness. And it was so quiet. The farther Gillian went in, the deeper the silence became. She had to stop and not breathe to hear the crying. Bear left, she told herself. Keep walking. There's nothing to be scared of! But she couldn't make herself yell again. There is something weird about this place†¦ Deeper and deeper into the woods. The road was far behind her now. She crossed fox tracks and bird scratches in the snow-no sign of any-l thing human. But the crying was right ahead now, and louder. She could hear it clearly. Okay, up this big ridge. Yes, you can do it. Up, up. Never mind if your feet are cold. As she struggled over the uneven ground, she tried to think comforting thoughts. Maybe I can write an article about it for the Viking News and everyone will admire me†¦ Wait. Is it cool or uncool to rescue somebody? Is saving people too nice to be cool? It was an important question, since Gillian currently had only two ambitions: 1) David Blackburn, and, 2) To be invited to the parties the popular kids were invited to. And both of these depended, in a large part, on being cool. If she were only popular, if she only felt good about herself, then everything else would follow. It would be so much easier to be a really wonderful person and do something for the world and make something important of her life if she just felt loved and accepted. If she weren't shy and short and immature looking†¦ She reached the top of the ridge and grabbed at a branch to keep her balance. Then, still hanging on, she let out her breath and looked around. Nothing to see. Quiet woods leading down to a creek just below. And nothing to hear, either. The crying had stopped. Oh, don't do this to me! Frustration warmed Gillian up and chased away her fear. She yelled, â€Å"Hey-hey, are you still out there? Can you hear me? I'm coming to help you!† Silence. And then, very faintly, a sound. Directly ahead. Oh, my God, Gillian thought. The creek. The kid was in the creek, hanging on to something, getting weaker and weaker†¦ Gillian was scrambling down the other side of the ridge, slithering, the wet snow adhering to her like lumpy frosting. Heart pounding, out of breath, she stood on the bank of the creek. Below her, at the edge, she could see fragile ice ledges reaching out like petals over the rushing water. Spray had frozen like diamond drops on overhanging grasses. But nothing living. Gillian frantically scanned the surface of the dark water. â€Å"Are you there?† she shouted. â€Å"Can you hear me?† Nothing. Rocks in the water. Branches caught against the rocks. The sound of the rushing creek. â€Å"Where are you?† She couldn't hear the crying anymore. The water was too loud. Maybe the kid had gone under. Gillian leaned out, looking for a wet head, a shape beneath the surface. She leaned out farther. And then-a mistake. Some subtle change of balance. Ice under her feet. Her arms were wind-milling, but she couldn't get her balance back†¦ She was flying. Nothing solid anywhere. Too surprised to be frightened. She hit the water with an icy shock.

Why Should You Hire a Writer Online Why Its Better than in Person

Why Should You Hire a Writer Online Why Its Better than in Person Why Should You Hire a Writer Online: Why It’s Better than in Person Should you hire a writer online, or find a writer nearby who you can meet in person? If you’re considering different options, choose to hire a writer online. Here are the reasons why: More Choice There are many companies online that offer the convenience and anonymity of ordering online. There are literally hundreds of these companies who source writers from all over the world to write papers. If you hire a writer from a local agency, it is likely that you did not have many options. You may only have one or two brick and mortar agencies nearby to get help with a paper. Cost-Effectiveness Aside from spending money on gas to drive to an agency, hiring online is more economical because the Internet is a global marketplace and as such, it is more competitive then your local marketplace. You have the advantage of currency exchange which works in your favor and helps stretch the dollar. Everyone likes an option that is easy on the wallet, especially cash strapped students. From Home Opportunities Working online means no time and effort spent travelling. Not to mention you will need no appointment, will not need to sit in any waiting room, or wait for anyone else. You simply communicate via email, when it is a convenient time for you. Updates Any Time Hiring online allows you to be updated wherever you are. Since business is managed via email you can check the status or receive a notification instantly, from wherever you are. No waiting for phone calls or checking messages. Â  Communicate online, from wherever you happen to be. You can even communicate while on vacation, or during the weekend. More Control A local agent acts as a middleman between you and the writer. Instead of dealing with the writer directly, you communicate with the agency. A lot of communication and meaning can be lost in the interchange, and you will not be able to assess the writer’s understanding or clarify misunderstandings right away. Why not cut out the middle man and deal directly to you maintain control of the project and save time? Being a student means having many tasks, assignments and responsibilities simultaneously. It can be impossible to find the time to get everything done. Spending extra time contacting a local writing agency, making an appointment, traveling to the location, and meeting with someone is just not worth it. It is easy to see why the best choice is to hire a writer online. The benefits are numerous and the convenience can not be beaten.